Director of Marketing and Communications

Title: Director of Marketing and Communications Agency: VP FOR UNIV. COMMUNICATIONS Location: Norfolk, VA FLSA: Exempt Hiring Range: Full Time or Part Time

Additional Detail

Job Description The Director of Marketing and Communications for Macon & Joan Brock Virginia Health Sciences, Eastern Virginia Medical School (EVMS) at Old Dominion University is responsible for leading the schools marketing and communications strategy.

A core function of this role is producing high-quality written content, including feature stories, profiles, and news articles that showcase the schools mission, research, educational programs, and impact on the community. The director serves as the primary editorial voice for the school/college and ensures that all communications reflect a compelling and consistent narrative about its work and priorities. The position also holds primary responsibility for all internal and external communications.

The director leads the development, execution, and assessment of the schools annual integrated marketing communications plan, including editorial content strategy, marketing initiatives, internal communications, public relations, and special events. The communications strategy supports a wide range of audiences, including prospective students, current students, alumni, parents, faculty, staff, and community members.

The position holder oversees the creation, quality, and production of digital communications, including website content, news stories, and social media, as well as print publications such as program brochures and other institutional materials.

The role requires strong collaboration and the ability to work effectively with faculty leadership, staff, and external partners.

The position sits within University Communications and reports to the Executive Director of Marketing and Communications for Macon & Joan Brock Virginia Health Sciences at Old Dominion University.

Minimum Qualifications

• Demonstrated creativity, imagination, critical thinking, and talent in branding, digital marketing, message development, and strategic marketing.
• Strong project management skills with the ability to identify short- and long-range goals and contribute to effective and measurable outcomes.
• Masters degree with an emphasis in communications, marketing, or a related field. Or a BABS degree with an emphasis in communications, marketing, or a related field with work experience equivalent to a masters degree in a related field.
• Considerable experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence.
• Considerable experience in coordinating and developing communications across a variety of marketing channels.
• Working experience in developing and executing marketing campaigns for a higher education institution.
• Some experience executing integrated communication efforts for a complex, multifaceted organization.
• Some experience in a variety of integrated marketing and communication mediums with the ability to plan, manage, produce, and direct comprehensive strategies that incorporate print, digital, and video communication to lead brand and brand messaging.
• Considerable experience as a communications or marketing professional or other related field of work.
• Some prior experience in higher education marketing and communications.
• Some prior experience in healthcare marketing and communications.

Additional Considerations

• Considerable knowledge and understanding of communications and marketing issues/trends in higher education.
• Considerable knowledge of healthcare marketing and communications issues and trends.
• Excellent interpersonal, written, and verbal communications skills, including editing and proofreading skills.
• Some experience in developing, executing, and measuring integrated marketing communications plans.
• Some experience in public relations.