Director of Leisure Sales - Cavallo Point and Post Ranch Inn

To satisfactorily perform routine functions of a sales director, including preparing and negotiating contracts; conducting site tours; traveling; attending tradeshows, entertaining, designing and implementing sales and marketing campaigns and action plans; aiding in creating and implementing promotions; maintaining business contacts; and ensuring customer satisfaction. Direct and support the on-site leisure sales reservations coordinator to monitor and manage VIP and travel advisor bookings and arrivals, rate, room blocks, and special requests.

ESSENTIAL JOB FUNCTIONS:
 

• To achieve personal and team goals to promote and sell retail/luxury business – consortia, FIT, host agencies and travel advisors, wholesalers and business travel.
• To satisfactorily perform routine functions of a sales director, including preparing and negotiating contracts; conducting site tours; traveling; attending tradeshows, entertaining, designing and implementing sales and marketing campaigns and action plans; aiding in creating and implementing promotions; maintaining business contacts; and ensuring customer satisfaction.
• Work with the Director of Revenue Management to audit all GDS, Leisure and BT programs to ensure they are loaded and bookable - creating an exceptional client experience in the luxury market.
• Manage existing accounts to maintain and grow revenue streams.
• Develop sales strategies and action plans to achieve monthly and annual revenue targets.
• Conduct site inspections and property tours for prospective clients and travel advisors when on property. DOS, sales managers and leisure sales reservations coordinator to assist in site inspections when applicable.
• Direct and support the on-site leisure sales reservations coordinator to monitor and manage VIP and travel advisor bookings and arrivals, rate, room blocks, and special requests.
• Ensure bookings from retail/luxury clientele are appropriately accommodated to assure the highest level of guest experience.
• Represent the hotels at trade shows, networking events, and industry functions.
• Collaborate with marketing to align messaging and promotional efforts.
• Maintain accurate records in CRM systems and prepare regular sales reports.
• Monitor competitor activity and adjust sales strategy accordingly. Be up to date on competitor offers and be innovative in creating proprietary offers and promotions.
• Actively participate in sales and marketing meetings sharing action plans and results on direct sales efforts.
• Promote and comply with all policies and procedures of Cavallo Point and Post Ranch Inn

STANDARD POSITION REQUIREMENTS:
 

• 3-5 years of experience in luxury sales in a 4–5-star hotel environment.
• Bachelor’s degree in hospitality/hotel management, business, marketing, or related field preferred but not required.
• Proven success in a B2B sales environment and comfort working with affluent clientele.
• Strong presentation, negotiation, and interpersonal communication skills both verbal and written.
• Understanding of high-end guest expectations and white-glove service standards.
• Self-motivated, goal-oriented, and able to thrive in a fast-paced environment.
• Familiarity with CRM, PMS, AI research and strategic business platforms, including Amadeus, Opera, Agency 360, and SynXis booking/reservation systems.
• Computer and software proficiency with MS Word, Excel and PowerPoint.
• English fluency required.
• Travel required.
• Requires an understanding of the operations of all departments in the hotel, and what role each department plays in FIT business.