Director of Insights and Strategy

About The Role

We are looking for someone who is passionate about consumer behavior, deeply curious, skilled in quantitative research methods, and genuinely energized by building lasting relationships with clients. The best people in this role don't just answer research questions—they become trusted strategic partners who understand their clients, their businesses, and what success looks like for them.

The Director of Insights & Strategy role stretches across five areas:

Advanced Statistical Analysis & Research Execution

A primary function of your role will be to ensure the integrity of each project. You'll be able to do this by understanding sampling dynamics, evaluating patterns within data, and guiding the analysis team on how to best approach data cuts and exploratory analysis. You'll run regressions, variable reduction techniques (e.g., Factor Analysis), and other sophisticated analyses on a regular basis.

You'll also have an intuition for scoping, designing, and building robust quantitative and qualitative research that tightly aligns with the needs of our clients.

Project Management

Running a research project from start to finish requires many moving parts, and as Director of Insights & Strategy, you'll oversee and own the entire process. You'll work with vendors, partners, and Langston colleagues to ensure every part is organized and executed effectively.

Client Management

You'll become a trusted advisor to your clients by developing a deep understanding of their business, priorities, stakeholders, and long-term goals. Through proactive communication, thoughtful guidance, and genuine curiosity, you'll build relationships that extend well beyond individual projects, helping clients feel understood, supported, and confident in every interaction.

Strategy & Insights Communication

As research is coming together, you'll think holistically about what it means and how insights can be leveraged to drive real business decisions and outcomes. This will require you to constantly toggle between "the trees" and "the forest", balancing the realities of a client's business with the potential impact of insights. 

Equally important is how you communicate these insights, both on paper and in person. Langston leverages several mediums for building & communicating insights (e.g., PowerPoint, White Papers, and even video and audio.)

People Management

You'll lead a team of Consumer Insights Analysts and/or Managers. In addition to setting them up for success in their roles and ensuring their skills/strengths are being leveraged, you'll contribute to their professional development as consumer insights professionals and business strategists.

This role requires infrequent travel to client locations and to team offsites in the future.

Your Experience & Qualifications

The ideal candidate will be a highly skilled consumer insights researcher, project manager, and business strategist who meets the following experiences & qualifications:

Experience

• 5+ years of experience working in a quantitative consumer insights role, executing a wide variety of survey-based research (e.g., brand tracking, customer journey mapping, conjoint analysis, segmentation, pricing, etc.)
• 3+ years of experience managing client relationships and communications as the primary point of contact and owning consumer insights & business strategy projects from start to finish
• 3+ years of experience managing teams of analysts and strategists

Strategic ability

• Ability to distill high-level strategic questions and transform them into research objectives and approach
• Ability to analyze raw data and extract novel insights
• Ability to connect insights to real business outcomes and strategy

Technical skills

• Mastery of Excel and PowerPoint is required. Please do not apply for this role if you do not meet these two requirements
• Strong verbal and written communication skills
• Knowledge of STATA, R, or other statistical package is preferred
• Presentation design expertise is preferred

Communication and relationships

• Exceptional interpersonal skills and emotional intelligence, with the ability to build trust across a wide variety of personalities and organizational levels
• Genuine desire to get to know people. Building authentic relationships, earning trust, and helping others succeed is just as rewarding to you as solving a difficult analytical problem

Work style

• Strong attention to detail, organization, and obsession with meeting deadlines
• Unending appetite to learn new techniques, approaches, technologies and research methodologies to deliver higher quality and more efficient work

Langston's Guiding Principles

We're looking for someone who also values…

• Passion & Curiosity – Driven to Discover – Insatiable, infectious enthusiasm for the craft of research; supported by curiosity with emerging technology.
• Research Excellence – Consistently Bulletproof - Matching business challenges with rigorous solutions; gathering and analyzing the highest quality data delivered with the highest professional standards, every time.
• Impact – More than Interesting – Supporting high-stakes, actionable decision-making through science and story-telling delivered in appealing, insightful, and impactful ways.
• Partnership – With You on the Journey – We listen deeply and act thoughtfully because we are committed to shared success over the short- and long-term.
• Empowerment – Enabling Confidence Through Clarity – Deliver exceptional, easy to absorb work that makes our partners shine and infuses them with confidence to make impact with ease.

Langston's 5 Values

We're looking for someone who also values…

• Curiosity. Because ground-breaking insights come from people who ask questions.
• Creativity. Because innovative solutions come from out-of-the-box thinking.
• Actionability. Because the information we uncover must be used to drive action in the real world.
• Grit. Because the best way to grow as a colleague, professional, and person is through pushing through difficult moments.
• Kindness. Because treating clients, vendors, and colleagues with respect is the foundation of strong relationships, collaboration, and success.

Why Work at Langston

• Live Flexibly. We are a remote-friendly team, meaning you can live and work from anywhere.
• Learn & Grow. We joke that a year at Langston is like spending three years at business school. Why? We foster a culture of learning and mentorship - both on the job and off. From academic research articles to business books, Podcasts to conferences, learning is deep within Langston's DNA.
• Make an Impact. See your insights get turned into action and implemented in the real world. It's difficult to cruise the aisles of a grocery store, browse the internet, or walk through Times Square and NOT come across a brand Langston serves. Our work matters!
• Amazing Clients. Langston's client list includes some of the largest consumer-facing companies in the world, as well as quickly-growing startups.  You'll have the chance to work with brands that you know (and likely admire) almost every day.
• Recharge. We all need to re-charge, and we don't believe in dictating how much time you should take off. That's why we have an open paid time off policy. Keep Well. Get a monthly stipend to spend on anything that makes you feel happy and healthy (like a massage, gym membership, acupuncture, etc.). 

Compensation, Benefits & Perks: 

• Live and work from anywhere in the United States
• Traditional company-sponsored healthcare, dental, and vision insurance
• Life, AD&D, Short-term Disability, and Long-term Disability - all 100% paid by Langston
• 401(k) with company match and immediate vesting
• Monthly wellness benefit of $100
• Open Paid Time Off Policy
• Tuition reimbursement & career development
• Paid parental leave
• Compensation: Starts at $130,000 to $170,000 annually (based on experience) and discretionary bonus.