Director of Influencer Marketing + PR

Influencer Responsibilities

• Drive strategy and execution of Influencer Marketing and Artistry Relations to reach overall brand awareness and business goals within budget

• Build programs from vision through execution to scale influencer content creation, traffic, sales, engagement, and advocacy

• Identify new influencers and artistry talent and develop innovative programs and partnerships to expand community while strengthening relationships across all tiers

• Oversee ongoing gifting initiatives for influencers and makeup artists

• Partner with cross functional teams to integrate influencers and makeup artists into campaigns, new product launches, and hero product support

• Support growth team with creator generated content needed for advertising initiatives

• Manage vendor and partner relationships including influencer talent agencies, agents, and influencer tools

• Measure and report on influencer program performance and KPIs and provide insights, results, and recommendations to cross functional teams and leadership

• Stay up to date on influencer trends, community behavior, and emerging tools

PR Responsibilities

• Drive earned media strategy across target channels including beauty, lifestyle, tech, and business press

• Build and maintain strong relationships with key editorial partners while continuously developing new media relationships

• Manage day to day relationship and support for the PR agency

• Oversee and execute the PR calendar including press materials, toolkits, mailers, and experiential events

• Track press coverage and report insights from media monitoring

Who You Are

• Strategic thinker who can also execute effectively

• Passionate about influencers, social media, and the communities that exist on these platforms while staying current on platform trends and changes

• Highly detail oriented while managing multiple projects in a fast paced environment

• Strong communication, project management, and time management skills with the ability to prioritize effectively

• Creative self starter with a positive attitude and a roll up your sleeves approach

• Resourceful and comfortable working with ambiguity

• Strong problem solving ability with the capability to anticipate obstacles and quickly generate alternative solutions

• Excellent relationship building and communication skills with the ability to create strong partnerships and bring people together

Qualifications

• BA in Communications, Marketing, or related field

• 8 to 10 years experience in influencer relations, social media marketing, community management, or PR

• Demonstrated track record of scaling influencer communities and EMV, preferably within beauty or beauty adjacent industries

• Comfortable using Google Suite

• Experience with influencer platforms such as Tribe Dynamics and social media management tools such as Dash Hudson

• Strong written and verbal communication skills