Director of Growth

The Company

Jacob's mission is to create a world in which anyone who cares about their health never has to compromise on it. Our flagship, the Jacob Bar, is a radically clean protein bar made from the highest-quality ingredients. We aim to become the most trusted name in food: products people are proud to eat and proud to display in their homes.

The Role

We're looking for someone to own the online customer journey. You'll operate with a strategy and budget set by leadership, owning the day-to-day channel P&L and building the infrastructure, team, and systems to scale the channel profitably. You'll work directly with our Founder/CEO and collaborate with our Creative team to translate Jacob's brand direction and campaigns into compelling online experiences and measurable commercial results.

• Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals
• Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience
• Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations
• Develop a regular process for testing new concepts, messages, formats, and offers
• Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions
• Build email and loyalty programs to drive repeat purchases and customer LTV

Requirements

• 5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand
• Deep hands-on experience with Meta ads and platform management
• Strong Shopify experience and a track record of improving website performance and customer experience
• Discernment to balance near-term performance with long-term brand/creative goal

Benefits

• Full-time, in-office position based in New York City
• Cash compensation: $150k-$200k
• Company equity opportunity