Director of Growth & Brand

Director of Growth & Brand

San Diego, CA
On-site | Full-Time

About the Opportunity

Our client, a rapidly scaling AI advisory and implementation firm, is seeking a Director of Growth & Brand to build and lead its marketing function from the ground up.

This is a highly strategic and visible leadership role reporting closely to the executive team. The right candidate will shape how the market understands practical AI implementation, elevate the firms national reputation, and drive measurable pipeline growth through a sophisticated, premium brand presence.

The organization serves mid-market and enterprise operators seeking real-world AI integration—not experimentation—and is positioning itself as a trusted partner in that transformation.

What You'll Be Responsible For

Brand Strategy & Market Positioning

• Define and evolve the company's brand as a premium, results-oriented AI advisory partner.
• Develop clear messaging frameworks tailored to distinct buyer audiences and industries.
• Ensure consistent positioning across all channels and client touch points.

Thought Leadership & Content Ecosystem

• Own and execute a comprehensive content strategy across LinkedIn, newsletters, video, long-form insights, and executive commentary.

• Translate internal frameworks, case studies, and leadership insights into compelling external narratives.
• Position senior leadership as authoritative voices in AI-driven transformation.
• Manage creative collaborators including designers, editors, and video partners.

Public Relations & External Visibility

• Develop and manage media strategy, including earned placements and speaking opportunities.

• Build relationships that increase visibility among executive and investor audiences.

Demand Generation & Inbound Pipeline

• Architect full-funnel marketing systems that convert awareness into qualified opportunities.

• Create high-value lead assets such as executive guides, frameworks, and playbooks.
• Oversee email campaigns, nurture sequences, and SEO strategy.

• Track and optimize inbound contribution to revenue pipeline.

Events & Executive Experiences

• Lead strategy and execution for webinars, executive roundtables, and curated industry events.

• Oversee promotion, creative direction, and post-event ROI analysis.
• Ensure events produce tangible business impact, not just attendance metrics.

Community Brand Leadership

• Drive sponsorship engagement and partner relationships.

• Oversee marketing and growth strategy for the firms affiliated executive AI community.

• Expand community visibility and value to members while supporting overall brand authority.

Website & Digital Presence

• Maintain landing pages, case studies, and lead capture systems.

• Continuously improve digital performance metrics.

• Own strategy, messaging, UX, and conversion optimization across digital properties.

Sales Enablement & GTM Assets

• Develop and refine all client-facing collateral including capability decks, industry briefs, case studies, and service overviews.

• Partner closely with sales and strategy teams to ensure alignment between messaging and revenue goals.

Executive Brand Development

• Lead ghostwritten thought leadership and content frameworks.

• Convert executive insights into scalable top-of-funnel influence.

• Support senior leadership in developing individual executive visibility.

Marketing Analytics & Performance

• Own reporting across lead flow, funnel metrics, campaign performance, engagement analytics, and pipeline contribution.

• Build dashboards and leverage data to refine strategy and drive continuous improvement.

Ideal Background

• 7+ years of experience in B2B marketing, growth strategy, or brand leadership (professional services, consulting, or high-growth technology environments preferred).
• Demonstrated ability to elevate or scale a brand to a leadership position within its market.
• Strong strategic orientation combined with hands-on execution capability.
• Exceptional written communication skills suited for executive and operator audiences.
• Experience with modern marketing platforms (e.g., CRM automation tools, CMS platforms, LinkedIn Ads, analytics tools, SEO software).
• Proven ability to manage external agencies, contractors, and creative partners.
• Comfortable operating in fast-moving, high-growth environments with evolving priorities.
• Familiarity with AI-enabled productivity and content tools is strongly preferred.

Compensation

Base salary range: $80,000 – $115,000 annually, doe.