At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses.
Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, Apple Maps, and Apple TV. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.
As a vital part of the Apple Ads Marketing team, this role will be responsible for defining and building the global enablement architecture and B2B content engine that empowers our sales teams to drive business outcomes. This leader will oversee a team of worldwide segment marketers and vertically based content marketers, bringing focus, strategy, and executional excellence to our global sales organization. You will partner directly with senior sales leads to guide strategic joint planning and ensure that our extended go-to-market teams have the insights, narratives, and tailored messaging needed to engage and inspire advertisers. This person will champion local strategies across AMR, EMEA, APAC, and GCR, driving momentum around global content programs while ensuring regional nuances are respected. Working closely with marketing and sales leaders, this person will play a pivotal role in supporting cross-regional demand through compelling storytelling and accelerating sales velocity.
Architect and execute the global sales enablement and content marketing strategy for Apple Ads, aligning team goals and output with business and revenue priorities.
Build and oversee a world-class B2B content marketing engine.
Drive the development of high-value insights and compelling narratives that help our clients make the most of what Apple Ads offers and engage executive-level advertisers.
Oversee the strategy, quality, and timely delivery of scalable sales enablement materials.
Cultivate, mentor, and lead a high-performing, geographically distributed team of segment and content marketers across multiple time zones.
Act as a trusted strategic partner to global sales leaders.
Guide strategic joint planning, prioritize unique and shared business opportunities across regions, and ensure content and enablement initiatives directly support revenue targets.
Build scalable processes for content creation, distribution, and sharing.
Champion a model that scales global product narratives while empowering regional teams.
Define the KPIs for enablement and content success.
Evaluate and report on the business impact of content engagement, feature adoption, and their direct influence on sales velocity and win rates.
15+ years of experience working with senior sales executives and teams to develop and activate revenue-driving marketing, content strategies, and sales enablement initiatives.
Proven success managing and scaling teams of B2B content marketers to deliver high-quality output across a geographically distributed organization.
Deep understanding of the adtech landscape, performance marketing, and standard B2B business metrics.
Strong grasp of market dynamics, as well as cultural and business nuances across global regions (AMR, EMEA, APAC, and GCR).
Extraordinary written and verbal communication - with the ability to contextualize complex insights into compelling, actionable sales narratives and premium marketing content.
Strong attention to detail and a commitment to executional excellence.
Domestic and international travel is required.
Adept at navigating through ambiguity to move initiatives forward.
Skilled at discussing and debating ideas in a collaborative way, leading through influence, driving focus, and maintaining positive cross-functional relationships as challenges arise.
Direct experience leading enablement, commercial marketing, or B2B content marketing for advertising platforms, AdTech, agencies, or performance media companies.
Strong editorial mindset with a keen eye for design, storytelling, and producing premium marketing content at scale.
Self-starter who consistently delivers excellent work - balancing strategic executive oversight with a deep understanding of the tactical execution required by their teams.
Highly skilled at managing multiple complex global projects, content calendars, priorities, and overlapping deadlines effectively and with ease.
Appreciates Apple culture and values, and is energized by the challenges of proving that highly effective advertising and sales strategies can be achieved without compromising user trust.
Possesses an unquestionable personal code of ethics and integrity.
BA/BS or above in Marketing, Journalism, Business, Communications, or related field
We’re a diverse collection of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. The people who work here have reinvented entire industries with the Mac, iPhone, iPad, and Apple Watch, as well as with services, including iTunes, the App Store, Apple Music, and Apple Pay. And the same passion for innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it.
There’s a place here for every kind of brilliant. Everyone here is an innovator, or an innovator-to-be, no matter what your team or your role. So bring your passion, courage, and original thinking and get ready to share it, because every new product, service, or feature we invent is the result of people working together to make each others’ ideas stronger. Innovation at this level depends on people who represent the variety of the human experience and inspire us with their own fresh perspectives. Together, we’ll do amazing work that can make a difference in people’s lives. Including your own. Learn more about working at Apple.