Director of Marketing Jobot
Hoboken, NJ3 days ago
- $180,000–$250,000 Per Year
Highlights
Drive customer acquisition through paid media, SEO, affiliate, influencer, email, SMS, and social channels. Lead testing and optimization across landing pages, PDPs, checkout flow, and lifecycle marketing.
Numbers & Facts
| Location | Mahwah, New Jersey |
| Salary | $140,000–$190,000 Per Year |
Description
Responsibilities
- Own and grow traffic and revenue across our Chefman-owned website
- Lead DTC ecommerce strategy across Shopify and related platforms
- Drive customer acquisition through paid media, SEO, affiliate, influencer, email, SMS, and social channels
- Improve website conversion, merchandising, customer journey, and retention
- Partner with Creative and Marketing teams on campaigns, launches, promotions, and site content
- Analyze traffic, customer behavior, and ecommerce performance to drive optimization and growth
- Develop strategies to strengthen direct customer relationships outside of Amazon
- Lead testing and optimization across landing pages, PDPs, checkout flow, and lifecycle marketing
Qualifications
- 7+ years of ecommerce, DTC, or digital growth experience
- Strong Shopify and consumer brand experience
- Proven success driving website traffic, conversion, and online revenue growth
- Strong understanding of performance marketing, SEO, CRM/email marketing, and analytics
- Experience working cross-functionally with creative, marketing, and product teams
- Hands-on, entrepreneurial mindset with strong analytical skills
Salary Range (commensurate with experience)
$140,000 - $190,000USD
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