Alliance/Partner Management, Business Model, Campaigns, Consumer Branding, Cross-Functional, Customer Acquisition, Customer Relations, Customer Support/Service, Ecosystems, Leadership, Marketing, Marketing Strategy, Mentoring, Multiplatform/Cross-Platform, Online Marketing, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Process Improvement, Team Player, YouTube
Director of Digital Marketing<\/b>
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We are partnering with a fast -scaling, membership -driven consumer services brand operating across a national footprint. As the business continues to expand, they are looking to bring on a Director of Digital Marketing to lead strategy, performance, and accountability across their digital ecosystem.
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This is a high -impact leadership role focused on driving measurable growth, optimizing multi -channel performance, and managing agency partners at scale. Must have experience with membership and franchise / multi -location industries.
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What You’ll Do<\/b>
<\/p>- Own the digital marketing strategy across paid media, performance channels, and customer acquisition
<\/li> - Lead and manage external agency partners across platforms (e.g., paid social, search, video), ensuring accountability and strong performance
<\/li> - Establish a structured test -and -learn environment to drive continuous optimization and growth
<\/li> - Translate campaign data into clear insights and actionable recommendations for leadership
<\/li> - Balance national strategy with localized execution across a multi -location business model
<\/li> - Partner cross -functionally with marketing, operations, and leadership teams to align on growth priorities
<\/li> - Mentor and support internal team members, including marketing and technology functions
<\/li><\/ul>What We’re Looking For<\/b>
<\/p>- 7–10+ years of experience in digital marketing, with strong exposure to performance marketing and analytics
<\/li> - Experience managing agencies and holding partners accountable to KPIs and results
<\/li> - Deep understanding of paid media ecosystems (e.g., Meta, Google, YouTube) and performance optimization
<\/li> - Strong analytical mindset with the ability to translate data into strategy
<\/li> - Experience in multi -location, franchise, or membership -based business models is highly preferred
<\/li> - Proven ability to operate at both strategic and executional oversight levels
<\/li><\/ul>Ideal Profile<\/b>
<\/p>- Background in scaling consumer -facing brands with distributed locations or subscription models
<\/li> - Comfortable navigating both national campaigns and localized marketing needs
<\/li> - Strong leadership presence—proactive, decisive, and data -driven
<\/li> - Thrives in collaborative, mission -driven environments with high visibility and accountability
<\/li><\/ul>Compensation & Flexibility<\/b>
<\/p>- Base salary range: $125,000 – $150,000, depending on experience
<\/li> - Flexible work model (hybrid or fully remote options available based on location and fit)
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