Director of Digital and Creative Marketing Strategy

Position Details

Position Information

About Hofstra

Hofstra University is nationally ranked and recognized as Long Island's largest private university located in Hempstead, N.Y. When you work at Hofstra, you join a team of talented professionals committed to preparing students for the challenges of tomorrow, in an environment that cultivates learning through the free and open exchange of ideas for the betterment of humankind. The work we do at Hofstra supports the education and well-being of our students, and the workforce of the future. While working towards this mission, employees can take advantage of many enriching experiences on campus. Whether it's a lunchtime lecture, a Division I NCAA athletics game, a musical concert, a theatre performance, or a visit to one of our two accredited museums, there is always something exciting to do at Hofstra. Enjoy the ease of going to the fitness center, taking a swim, or grabbing a bite to eat without having to leave our beautiful campus! Hofstra University is dedicated to recruiting and retaining a highly qualified and diverse academic community of students, faculty, staff, and administrators respectful of the contributions and dignity of each of its members. We welcome applications from individuals of all backgrounds and experiences and are committed to building a diverse and inclusive community.

Position Title Director of Digital and Creative Marketing Strategy Position Number 898128 Position Category Administration School/Division Athletic Ticket Operations (division) Department Full-Time or Part-Time Full-Time Description

BASIC FUNCTION: Reporting to the Senior Associate Director of Athletics for Marketing & Communications, the Director of Digital and Creative Marketing Strategy is responsible for marketing that leads to revenue generation through ticket sales and attendance at events and in-game fan experience. Candidates must be willing and able to organize and handle all aspects of administration and adhere to the rules and regulations of Hofstra University, Hofstra Athletics, the Colonial Athletic Association (CAA), and the NCAA. This position requires working weekends and holidays and attending athletic events as appropriate.

Responsible for knowledge of NCAA rules and regulations. If found responsible for a violation of NCAA regulations, will be subject to disciplinary or corrective action, including termination if appropriate. Also, may be responsible for any act or omission that may give rise to a finding that the University has violated an NCAA regulation.

CHARACTERISTIC DUTIES AND RESPONSIBILITIES:

Responsibilities include, but are not limited to:

• Responsible for reaching the set ticket revenue goal each year.
• Works in conjunction with the Director of Fan Engagement and Ticketing to develop and implement comprehensive ticketing sales, service and retention strategies, including proactive sales campaigns and outreach initiatives to drive revenue and attendance.
• Creates a digital marketing strategy to increase revenue and attendance at athletics events, particularly basketball.
• Uses social media strategies to drive engagement that leads to ticket sales and attendance at games.
• Actively prospects new sales leads and is responsible for the planning and execution of ticket sales efforts for season sales, premium area sales, group ticket sales, and single game ticket sales.
• Creates overall marketing plan for all ticketed Hofstra sports and events including advertising plan, social media promotion.
• Uses creative methods to increase Hofstra student attendance at all ticketed events and works with Student Affairs to create a unified effort.
• Responsible for fan experience and game day atmosphere including all game scripts, music, on-court/field promotions, and overall run of show for all ticketed events.
• Creates digital engagement plan including video and graphic content for ticketed event promotion.
• Establishes, develops, and maintains positive business and customer relationships.
• Works with off campus partners, including community groups, non-profit organizations, businesses, and youth organizations, to drive attendance and revenue by selling group packages and creating group specific promotions.
• Creates yearly, season, and game-by-game revenue projections.
• Oversees the marketing budget.
• Other duties as assigned by the Director of Athletics.
• This position requires working weekends and holidays and attending athletic events when appropriate.

Qualifications

MINIMUM QUALIFICATIONS:

• Bachelor's degree required.
• Minimum 1 - 3 years of relevant experience.
• Strong competitive spirit - desire to win the business through hard work and determination.
• Excellent communication, organizational, and presentation skills.
• Driven to succeed and able to overcome obstacles.
• Valid driver's license.

Preferred Qualifications

PREFERRED QUALIFICATIONS:

• Master's degree in marketing or related field.
• Experience in marketing and/or ticket sales in athletics.
• Graphic design experience.
• Video experience.

Special Instructions

SPECIAL INSTRUCTIONS:

• Please include a resume, cover letter, and contact information for 3 professional references with your application.

Deadline 11/15/2026 Date Posted 09/17/2026 EEO Statement

Hofstra University is an equal opportunity employer and is committed to extending equal opportunity in employment to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, physical or mental disability, marital or veteran status or any other characteristic protected by law.

Salary/Salary Range

Additional Information

Hofstra University provides the above salary* as a good faith estimate of the starting pay range which considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and education. In addition to the salary offered, we offer a collegial and inclusive culture, and a benefits program which includes generous paid time off, paid holidays, tuition remission for employees and eligible dependents, and a retirement plan with University contributions.

• Salary ranges indicated for positions covered under a Collective Bargaining Agreement are in accordance with the CBA.

Documents needed to apply

Required Documents

• Resume
• Cover Letter (Including Salary Requirement)
• References

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).