Amplitude, Artificial Intelligence (AI), Best Practices, Business-to-Business (B2B), Continuous Improvement, Cross-Functional, Customer Acquisition, Customer Relationship Management (CRM) Systems, Customer/Client Research, Demand Generation, Funding, Industry/Trade Analysis, Leadership, Market Trend Analysis, Marketing, Marketing Automation Software, Marketing Campaign, Online Marketing, Performance Analysis, Performance Metrics, Process Improvement, Process Management, Sales, Startup, Tableau, Team Lead/Manager
San Francisco, California
Director of Demand Generation
- Title of Role: Director of Demand Generation
- Location: South Bay Area, hybrid
- Company Stage of Funding: Series A
- Office Type: Hybrid
- Salary: $180K–$220K
Company Description
We're representing a dynamic company in the AI and data space that is transforming how businesses leverage insights for growth. With a focus on enterprise solutions, our client is poised for significant impact in the B2B market. They are backed by strong funding and are on a mission to drive innovation through data-driven decision-making.
What You Will Do
- Lead the development and execution of demand generation strategies to drive customer acquisition and engagement.
- Utilize Google Ads and analytics tools like Snowflake and Tableau to optimize marketing campaigns and track performance metrics.
- Collaborate with cross-functional teams to align marketing initiatives with sales objectives and overall business goals.
- Analyze market trends and customer insights to refine targeting and messaging strategies.
- Implement and manage marketing automation processes using tools such as Amplitude and Sigma to enhance lead nurturing efforts.
- Monitor and report on key performance indicators to assess the effectiveness of demand generation efforts and drive continuous improvement.
Ideal Candidate Background
- 7–15 years of experience in demand generation or digital marketing, with a proven track record in B2B environments.
- Strong proficiency in Google Ads, Snowflake, Tableau, and other analytics platforms.
- Demonstrated ability to develop and execute successful marketing campaigns that drive measurable results.
- Experience leading teams and collaborating with stakeholders across various functions.
Preferred
- Familiarity with marketing automation tools and CRM systems.
- Previous experience in a startup or high-growth company environment.
- Knowledge of the AI and data industry trends and best practices.
Compensation and Benefits
The base salary for this role ranges from $180K to $220K, complemented by competitive equity options. This is an excellent opportunity to join a forward-thinking company at an exciting stage of growth.