Director of Customer Marketing & Community

About the Role

This is a zero-to-one build role at one of the fastest-growing companies in healthcare AI. The Director of Customer Marketing and Community will create the programs, infrastructure, and relationships that turn customer success into commercial momentum, standing up a customer advisory board, reference program, speaker bureau, and evidence production engine from the ground up in a dynamic, high-growth startup environment.

The ideal candidate is a builder at heart who has done this before and can name the programs they created and take genuine pride in them. They bring 7 to 10 years of B2B customer marketing or advocacy experience, thrive in fast-moving startup environments, and have a strong feel for regulated or vertical SaaS markets, ideally including healthcare or healthtech. They know how to earn trust with senior executives and turn that trust into compelling proof points that move pipeline.

Key Responsibilities

1. Build a Customer Advisory Board from scratch, including member recruitment, charter design, and first engagement scheduling
2. Stand up a customer reference program and ship case studies, testimonials, and video content on a predictable cadence
3. Create and manage a customer speaker bureau, identifying, preparing, and placing customers at flagship events, webinars, and press opportunities
4. Embed customer proof points across all go-to-market motions including the website, sales collateral, ABM campaigns, and executive communications
5. Design and maintain a reporting framework that tracks advocacy program impact on pipeline, references delivered, stories shipped, and community engagement
6. Partner closely with PMM, sales, and customer success to align advocacy programs with broader commercial priorities
7. Operate as a foundational team member in a lean marketing org, bringing structure and momentum to a function being built for the first time

Required Skills & Experience

• 7 to 10 years of experience in B2B customer marketing, advocacy, or product marketing
• Demonstrated zero-to-one program building experience; must be able to name specific programs created and walk through the approach
• Experience building or meaningfully revamping a Customer Advisory Board, including a clear recruitment playbook
• Background at well-funded, high-growth B2B startups or notable companies in vertical SaaS or regulated industries
• Based in San Francisco or New York City, or willing to relocate (hybrid schedule required)
• No visa sponsorship available beyond transfers such as OPT or H-1B

Preferred Skills

• Experience in healthcare, healthtech, or other regulated industries selling to executive buyers
• Strong product marketing background or close collaboration with PMM teams
• Familiarity with ABM strategies and how customer evidence integrates into demand generation motions
• Comfort operating in a restructuring or evolving team environment with shifting reporting lines