Director of Communications and Marketing

The Tennessee Primary Care Association (TPCA), the statewide membership organization representing 30 nonprofit Community Health Centers, advances a mission to provide leadership, advocacy, and membership support as the unified voice for primary care across Tennessee. TPCA serves as a vital bridge between community needs and decision-makers at the federal, state, local, and corporate levels. The Director of Communications & Marketing is a senior leader responsible for driving a comprehensive communications and marketing strategy that elevates TPCA’s brand, amplifies the impact of its members, and strengthens the association’s influence across the healthcare landscape. Serving as the organization’s brand steward, this role leads the development of compelling messaging, oversee high-impact content and promotional initiatives, and ensures consistency across all communication channels while advancing member engagement and strategic partnerships, including the annual partnership program, to expand TPCA’s visibility, value, and statewide impact.

Essential Duties:

Duty 1: Strategic Leadership & Organizational Positioning

• Develop and execute a comprehensive, multi-channel communications and marketing strategy aligned with TPCA’s strategic priorities.
• Serve as a trusted advisor to the leadership team on communications, branding, and public positioning.
• Lead and unify organizational messaging to reflect TPCA’s role as the statewide voice for Community Health Centers.

Duty 2: Brand Strategy & Messaging

• Oversee and strengthen TPCA’s brand identity, ensuring consistency and excellence across all communications.
• Refine messaging frameworks that support membership growth, advocacy efforts, and stakeholder engagement.
• Elevate the organization’s voice through clear, compelling, and mission-driven storytelling.

Duty 3: Marketing, Member Engagement & Partnerships

• Lead Member Relations, and Association Partnerships.
• Champion enhanced member engagement.
• Lead partnerships growth.
• Design and implement strategic marketing campaigns that demonstrate the value and impact of TPCA membership.
• Enhance member communications through targeted outreach, newsletters, and engagement tools.
• Lead initiatives that strengthen member relationships and advance external partnerships, including the annual partnership program.
• Utilize data and performance metrics to continuously optimize engagement and reach.

Duty 4: Digital Strategy & Content Development

• Oversee TPCA’s digital presence, including websites, social media, and emerging platforms.
• Direct the creation of high-impact content, including publications, reports, and multimedia assets.
• Ensure alignment of all content with policy priorities, funding opportunities, and health center impact stories.

Duty 5: Advocacy Communications & Public Relations

• Collaborate with policy and executive leadership to support legislative and advocacy communications.
• Lead media relations, including press releases, statements, and crisis communications.
• Build and maintain strategic relationships with media, partners, and key stakeholders.

Duty 6: Event Strategy, Member Engagement, & Operations

• In partnership with senior leadership- provide strategic oversight and direction for TPCA events, ensuring alignment with organizational priorities and member engagement goals.
• Lead event execution, including managing small teams for event planning, logistics, registration, vendor coordination, and delivery of in-person, virtual, and hybrid events.
• Partner with internal teams to develop and implement event marketing strategies that drive participation and engagement.
• Monitor and analyze engagement metrics, including attendance, health center representation, and participation trends, to inform continuous improvement.

Duty 7: Team Leadership, Operational, & People Support

• Build, lead, and mentor a high-performing communications and marketing team.
• Manage external vendors, consultants, and creative partners.
• Support associations people recruitment and support as needed.
• Design branded recruitment materials to include recruitment and hiring campaigns.
• Develop onboarding materials, welcome messaging and brand experience.
• Support online recruitment efforts including job postings and marketing.
• Assist hiring managers with recruitment process including advising on interview scheduling, question and project development, and serving on in-person interview panels, as requested.
• Lead ongoing effort to develop and enhance the onboarding experience for new hires.

Qualifications:

Education & Experience

• Bachelor’s degree in Communications, Marketing, Public Relations, or related field (Master’s preferred).
• 5-7+ years of progressive leadership experience in communications, marketing, or public affairs.
• Experience in healthcare, public health, nonprofit, or association environments strongly preferred.

Core Competencies:

• Exceptional strategic thinking and executive-level communication skills.
• Strong branding, storytelling, and content development expertise.
• Demonstrated success in digital marketing, audience engagement, and campaign management.
• Experience supporting advocacy or policy communications is highly desirable.
• Ability to operate both strategically and tactically in a fast-paced environment.

Knowledge, Skills, and Abilities:

•  Maintain knowledge of TPCA policies, procedures, and software.
• Participate in TPCA staff huddles, functional teams, staff meetings and pertinent conferences and meetings.
• Provide staff support at Association sponsored events, such as the Annual Conference and President’s Dinner.
• Perform other tasks and duties as identified by the immediate supervisor.

Work Environment (includes physical requirements):

• Office environment.
• Prolonged sitting, use of computer, monitor, and keyboard; occasionally lifting of lightweight boxes.
• Travel to health centers, local travel, and some national travel.

This job description reflects management’s assessment of the functions and requirements of the job. It is a general guideline and not intended to be an exhaustive list of all job elements. It does not restrict management’s ability to reassign or change responsibilities. I have received and read my job description. I understand the requirements of the job and that I am expected to perform other duties as assigned.

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