Director of Communications and Marketing

Posting Information

Posting Information

Department Comms and Executive Support-215400 Career Area Public Relations/Communications/Marketing Posting Open Date 06/30/2026 Application Deadline 07/14/2026 Open Until Filled No Position Type Permanent Staff (EHRA NF) Working Title Director of Communications and Marketing Appointment Type EHRA Non-Faculty Position Number 00031485 Vacancy ID NF0009861 Full Time/Part Time Full-Time Permanent FTE 1 Hours per week 40 Position Location North Carolina, US Hiring Range $95,000 - $110,000 Proposed Start Date 08/17/2026

Position Information

Be a Tar Heel!

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

Primary Purpose of Organizational Unit

The Marketing and Communications department of the Office of the Vice Chancellor for Finance and Operations works to advance the University's mission and strategic goals by serving as a liaison between the division and its many public audiences, partners, and stakeholders. The office develops and oversees a wide range of communications products, including e-newsletters, leadership announcements, reports, digital signage, web content, social media, presentations, talking points, and print publications, ensuring consistent quality and brand alignment across all formats.

Position Summary

This position is eligible for a hybrid work arrangement that includes a partially remote work location, consistent with System Office policy. UNC-Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.

The Division of Finance & Operations is the backbone of UNC-Chapel Hill, encompassing more than a dozen departments from Facilities Services and Transportation and Parking to Carolina Housing and Human Resources that collectively support the daily experience of tens of thousands of students, faculty, staff and visitors. Finance and Operations Communications sits at the center of this work, translating complex operational topics into clear, accessible messaging that builds trust and drives engagement across a large campus community. This position reports to the Executive Director of Strategic Initiatives and Communications for Finance and Operations. The Director of Communications and Marketing serves as the second-ranking communications leader for the Division of Finance & Operations (F&O), acting on behalf of the Executive Director when needed and ensuring continuity across strategic and day-to-day operations. This is a distinctive opportunity for a communications professional who thrives in a complex, mission-driven environment and wants to shape how a large and highly visible university division tells its story, from crisis communications and leadership messaging, to employee engagement and public-facing campaigns.

Primary Duties and Responsibilities:

• Converts the Executive Director's strategic priorities into clear work plans, campaigns, timelines, and deliverables, ensuring leadership priorities are translated into effective messaging and high-quality execution across channels and audiences.
• Assists the Executive Director with strategic planning, attends meetings on their behalf, and acts as their designee in their absence.
• Identifies proactive storytelling and marketing opportunities that advance the division's mission and reputation.
• Sets standards for brand alignment, messaging consistency, editorial quality, and audience effectiveness.
• Monitors execution to ensure projects align with strategic goals, messaging priorities, and quality standards.
• Serves as the primary point of contact between F&O Communications and University Communications and Marketing (UCM) for strategic planning, content development, and design support on key projects.
• Coordinates with UCM to request and manage support for content, design, photography, videography, and digital specialist resources, ensuring F&O projects meet university brand and quality standards.
• Collaborates with UCM's Strategic Communications team on media strategy, media response and issues management.
• Coordinates day-to-day workflow, deadlines, approvals, and cross-functional collaboration to ensure operational continuity.
• Executes day-to-day internal communications, including staffing updates, website updates and administrative communications.
• Maintains hands-on expertise across communications disciplines and writes, edits, produces, or reviews content when needed.
• Serves as social media manager in the absence of a separate designated staff member for that function.
• Responsible for planning, organizing, and managing daily operations, including management of one staff member. Includes support of staff development and professional growth.
• Guides communication and marketing priorities, resource allocation, and long-range planning in alignment with divisional goals.
• Serves as unit point of contact on public records requests pertaining to unit records, or delegates as appropriate.

Minimum Education and Experience Requirements

Master's or Bachelor's and 0-2 years' experience; or will accept a combination of related education and experience in substitution.

Required Qualifications, Competencies, and Experience

Communication & Content Expertise

• Exceptional interpersonal, written, and oral communication skills.
• Knowledge of techniques for disseminating information through various channels, including print, web, email, and existing and emerging social media platforms.
• Thorough knowledge of the methods of planning, writing, and editing publications.
• Knowledge of communication and publication principles and techniques; must be a skilled listener able to translate complex information into plain English.
• Detailed knowledge of and experience with maintaining an interactive website and communicating via social media.

Strategic & Organizational Skills

• Experience working with strategic and integrated communications planning, as well as implementation and change management.
• Proven ability to manage and lead effectively both people and programs including planning, resource allocation, budget allocation, and supervision; independent judgment and initiative required.
• Experience in the principles of project management; ability to manage time effectively and meet project deadlines.
• Demonstrated experience in setting and achieving challenging goals.

Interpersonal & Collaborative Skills

• Strong diplomacy skills able to successfully manage external and internal relationships and effectively liaise with colleagues at all levels, including central university units such as UCM.
• Customer service-oriented attitude with demonstrated experience working in a highly collaborative, team-oriented environment.
• Coalition building and collaboration skills; effective organizational communications both internal and external to the organization.

Operational Knowledge

• Knowledge of principles of management and human resources management related to day-to-day program operation and the supervision of staff.
• Familiarity with news media operations and their deadlines; ability to respond quickly to requests for information.
• Understanding of what information is considered private and should not be disseminated; knowledge of how to distribute information and which media to contact to effectively reach campus or the public.

Preferred Qualifications, Competencies, and Experience

Experience in a higher education institution.

At least three (3) years of relevant professional experience.

Special Physical/Mental Requirements Campus Security Authority Responsibilities

Not Applicable.

Special Instructions Quick Link https://unc.peopleadmin.com/postings/321590

Posting Contact Information

Department Contact Name and Title Brian Lawrence, HR Specialist Department Contact Telephone or Email brian_lawrence@unc.edu Office of Human Resources Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu

Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

Equal Opportunity Employer Statement

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.

Applicant Documents

Required Documents

• Curriculum Vitae / Resume
• Cover Letter
• List of References

Optional Documents

• Writing/research Sample

Supplemental Questions

Required fields are indicated with an asterisk (*).

• • Briefly describe a time you drove a communication to completion that required input or sign-off from multiple stakeholders with competing priorities. How did you get necessary info and alignment?

(Open Ended Question)

• • Describe a situation in which you communicated something difficult or unpopular. What was your approach and one key lesson you would share with others?

(Open Ended Question)

• • Please select the response below that best describes your experience/education for the Public Communications Specialist position.
• Bachelor's, Master's, or Doctorate in a related field
• Associate's, Bachelor's, Master's, or Doctorate in an unrelated field and 4 years of related experience
• Associate's in a related and 2 years of related experience
• Combination of post-high school education and/or experience in a related field to equal at least 4 years (ex. 1 year towards a related degree and 3 years of related experience)
• Did not complete high school but have a combination of high school education and related experience to equal 8 years (ex. 1 year of high school and 7 years of related experience)
• None of the above