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Director of Brand Marketing & Partnerships

Davidson Hospitality Group

West Hollywood, California

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JOB DETAILS
SALARY
$80,000–$85,000
SKILLS
Alliance/Partner Management, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Business Plan, Business Processes, Business Skills, Campaigns, Content Development, Customer Relationship Management (CRM), Demand Generation, Entertainment and Media, Food and Beverage Industry, Leadership, Market Trend Analysis, Marketing, Marketing Communications, Marketing Communications Strategy, Marketing Strategy, Online Marketing, Public/Media/Press/Analyst Relations, Revenue Growth, Social Media, Storytelling, Team Player, Trend Analysis
LOCATION
West Hollywood, California
POSTED
15 days ago
Property Description

The Valorian Los Angeles is an iconic lifestyle hotel perched above the Sunset Strip, known for its bold design, creative energy, and unmistakable West Hollywood vibe. With panoramic city views, a vibrant social scene, and a reputation for unforgettable guest experiences, The Valorian attracts a stylish, diverse clientele and a team that thrives on innovation and individuality. It's a place for hospitality professionals who want to push boundaries, make an impact, and be part of a culture where creativity and confidence are celebrated.

Overview

The Director of Brand Marketing & Partnership is responsible for shaping the strategic positioning, cultural relevance, guest experience, and commercial growth of The Valorian Los Angeles and White Rabbit Sky Lounge as premier luxury lifestyle destinations. This role leads the development and execution of an integrated 360-degree brand, marketing, communications, and guest engagement strategy that drives brand desirability, demand generation, revenue growth, and long-term brand affinity across every guest touchpoint.

Reporting to the Director of Sales and working closely with the General Manager, Executive Committee, and Regional Leadership Team, the Director serves as the property's lead brand steward, overseeing brand marketing, public relations, partnerships, cultural programming, social media, content creation, digital marketing, CRM, and communications initiatives. The ideal candidate combines strong commercial acumen with exceptional storytelling abilities, deep knowledge of the Los Angeles cultural landscape, and a proven ability to build meaningful lifestyle brands that resonate with luxury audiences locally and globally.

As a key driver of the guest experience, this leader will cultivate strategic partnerships, develop signature brand activations, and create memorable moments that strengthen emotional connections with guests before, during, and after their stay. Through innovative collaborations, compelling storytelling, and experience-led marketing, the Director will protect, elevate, and expand the reputation of The Valorian and its associated brands among guests, media, ownership, and associates.

Responsibilities

Strategic Marketing & Brand Leadership
  • Develop and execute a comprehensive 360-degree (add brand somehow) marketing and communications strategy aligned with annual business objectives, revenue goals, and brand standards.
  • Lead all pre-opening and post-opening marketing initiatives, including launch campaigns, property positioning, and brand playbook development.
  • Participate in the Annual Business Planning process, ensuring marketing strategies support overall commercial objectives.
  • Serve as the property's Brand Champion, leading the annual brand strategy and ensuring consistent brand expression across all guest touchpoints, experiences, communications, and departments.
  • Partner with Operations, Food & Beverage, and Guest Experience teams to identify opportunities for brand-led experiences that enhance guest engagement and differentiation.
  • Evaluate and continuously refine on-property brand expression, leveraging guest insights and feedback to strengthen emotional engagement, brand loyalty, and overall satisfaction.
  • Identify emerging market trends, guest insights, and growth opportunities to strengthen market position and competitive advantage.
Events, Partnerships & Community Engagement
  • Concept and oversee signature brand activations, events, and cultural programming that create meaningful guest experiences and generate earned media opportunities.
  • Develop and execute a strategic partnerships roadmap spanning luxury, fashion, wellness, arts, entertainment, culinary, and cultural sectors.
  • Identify and secure brand collaborations, sponsorships, and experiential partnerships that elevate awareness, drive revenue, and reinforce brand positioning.
  • Lead marketing support for property programming, including food and beverage, wellness, entertainment, and cultural initiatives.
  • Cultivate relationships with local tastemakers, cultural institutions, creative communities, and industry influencers to strengthen The Valorian's presence within the Los Angeles market.
  • Represent The Valorian at industry events, community activations, partnership opportunities, and key networking functions.
  • Drive collaborative marketing initiatives with sister properties and strategic partners.
  • Support employer branding and internal communications initiatives that strengthen associate engagement and talent attraction.
Communications & Public Relations

  • Lead public relations strategy a

About the Company

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Davidson Hospitality Group