Director of Brand Marketing

Description

Brand Marketing Director

If you are looking for a life-changing career opportunity, we've got your prescription. Rodan + Fields is a female-founded skincare and haircare company launched in 2008 by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields with the mission of delivering proven results through science-backed, dermatologist-created products. Rodan + Fields is proud of its track record of providing confidence to millions through regimen-based skincare and haircare products, award-winning innovation, and global community of passionate brand advocates.

At Rodan + Fields, you will be challenged to make an impact, inspired to do more, and rewarded for your contributions. We are transforming skincare, and we welcome your big ideas to fuel our ambitious growth plans! You'll become part of a positive, passionate, and purpose-driven company that is committed to putting people first and protecting our planet. Our 2025 Do Good commitment outlines the actions we are taking to invest in our global communities, support our people and preserve our planet. We provide a creative, vibrant workplace outfitted with all the technology, tools and training you'll need to learn, grow, and thrive!

Join us and share your talents as we develop innovative solutions to give all people the best skin and hair of their lives. In addition to working arm-in-arm with industry leaders, employees at Rodan + Fields enjoy rich benefit plans, tuition reimbursement, a flexible workplace, and perks.

About the Role

We're seeking a strategic but hands-on Brand Marketing Director to lead commercial brand marketing across R+F's omnichannel business. This role is central to the success of the brand delivering cohesive brand strategy, launching product innovation, and driving best-in-class campaigns that connect storytelling to business results.

You'll balance strategic, creative and analytical thinking, own programs from concept through execution, and lead a team of three across brand marketing.

Key Responsibilities

Brand Strategy & Campaigns

• Lead brand strategy and develop integrated campaigns that build awareness, equity, and engagement and drive conversion through the funnel across channels.
• Oversee content and creative asset development, ensuring alignment with brand voice, business goals, and retail needs.
• Translate strategy into clear briefs and drive execution in partnership with internal teams and agencies.
• Manage paid media and marketing plans to ensure delivery of brand KPIs.

Portfolio Management

• Partner with the VP of Marketing to shape long-term portfolio strategy and identify priorities and white space.
• Translate insights and trends into a high-performing product portfolio in collaboration with R&D and other key partners.
• Own go-to-market planning and commercialization for all new launches.

Promotions & Commercial Programs

• Collaborate with Sales and Growth Marketing to ensure programs drive conversion and align with channel objectives.
• Track and analyze results to inform optimizations and future planning.
• Support promotional strategies across DTC, retail, and Amazon.

Business & Performance Management

• Own brand position on consumer demand and consumption across all channels of the business.
• Lead annual marketing calendar planning, optimizing across innovation, core business, and promotions.
• Monitor campaign, launch, and SKU performance to guide strategic decisions.
• Partner with Finance to ensure all initiatives meet topline, margin, and ROI goals.

Team Leadership

• Manage and mentor 3 direct reports across brand and commercial functions.
• Set clear priorities, provide ongoing coaching, and support professional growth.
• Foster a collaborative, accountable team culture.

Budget Oversight

• Own the brand marketing budget, including planning, tracking, and reconciling across all programs.
• Make informed decisions on resource allocation across brand-building and performance-driving efforts.

Qualifications

• Bachelor's degree required
• 10+ years of brand marketing experience in beauty; skincare preferred, ideally in the premium space.
• Proven success leading campaigns, launches, and promotions that drive both brand equity and business results.
• Strong analytical and financial skills; comfortable owning budgets and performance metrics.
• Experience developing plans end-to-end - from strategy through creative execution.
• Demonstrated ability to lead and develop high-performing teams.

Salary Range: $125,600-200,00

The pay range represents the low and high end of the salary range we reasonably expect to pay for this position at the time of posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, to geographic location, experience, education, skills, qualifications, performance, and business or organizational needs. The range listed is just one component of Rodan + Fields' total compensation package for employees.