Director of B2B Marketing & Communications
100% Remote
We are seeking a Director of B2B Marketing & Communications to lead our B2B brand, content, communications, and industry presence.
This is a hands-on marketing leadership role focused on how the company is positioned and perceived externally across the legal and financial services industries. This is not a traditional social media role. You will own the broader B2B marketing strategy and help build the company's visibility, credibility, and reputation with key industry decision-makers.
Key Responsibilities
- Develop and execute the company's B2B marketing and communications strategy.
- Own the company LinkedIn page, organic content strategy, and content calendar.
- Develop thought leadership and LinkedIn content for company executives.
- Turn case studies, company milestones, performance data, and industry insights into compelling content.
- Manage website content, company updates, and other external communications.
- Develop and execute conference, sponsorship, booth, and event marketing initiatives.
- Plan company-hosted industry events and targeted partner dinners.
- Manage the PR agency relationship and coordinate media opportunities.
- Identify and manage awards, rankings, speaking opportunities, and industry panels.
- Develop industry reports and proprietary-data content.
- Build an email/newsletter strategy as the B2B marketing program grows.
- Coordinate designers, video/creative resources, agencies, and internal teams.
- Maintain consistency in the company's brand, messaging, and external presence.
Ideal Background
- 5–10+ years of experience in B2B marketing, brand, communications, or content.
- Experience owning B2B marketing for a growing company, not simply managing social media.
- Strong LinkedIn, content, and thought leadership experience.
- Excellent writing and communication skills.
- Ability to interview executives and turn their ideas into compelling content.
- Experience managing PR agencies and external creative resources.
- Experience with conferences, sponsorships, events, and industry marketing.
- Experience developing case studies, reports, thought leadership, and marketing collateral.
- Entrepreneurial and hands-on, with the ability to develop strategy and execute quickly.
- Comfortable building credibility and visibility within a focused B2B market.
Example Projects
You might:
- Build and execute a 90-day LinkedIn content calendar.
- Turn a successful client case study into a LinkedIn carousel, website article, executive posts, email content, and conference collateral.
- Interview an executive for 20 minutes and turn the conversation into several thought-leadership posts in their voice.
- Coordinate the company's presence at a major industry conference, including the booth, sponsorship, pre- and post-event content, and a private dinner for prospective partners.
Experience in legal tech, legal marketing, performance marketing, lead generation, fintech, financial services, B2B SaaS, or agencies serving these industries is a strong plus.