Director of Advertising Sales & Circulation Growth

MAU is hiring a Director of Advertising Sales & Circulation Growth for our client in Anchorage, AK. As a Director of Advertising Sales & Circulation Growth, you will drive advertising revenue growth, expand print and digital advertising partnerships, increase paid subscriptions, and lead audience development initiatives across Alaska. This is a home-based, direct-hire opportunity.

Benefits Package

• Competitive salary with performance-based commission and bonus opportunities tied to revenue growth, new business development, and subscriber acquisition
• Paid time off
• Senior-level position with direct responsibility for advertising revenue and audience growth
• Significant autonomy to develop new business initiatives and influence sales, circulation, and growth strategies
• Opportunity to represent an established Alaska publication and build relationships throughout the states business and tourism communities

Shift Information

• Home-based position requiring residence in Alaska
• Candidates may be based in Anchorage, Fairbanks, Juneau, or another Alaska community
• Travel throughout Alaska as needed to support client relationships, partnerships, and business development activities

Required Education and Experience

• Professional experience in advertising sales, media sales, business development, publishing, marketing, or a related field
• Proven success generating revenue, developing new business, and maintaining strong client relationships

Preferred Education and Experience

• Five or more years of experience in advertising sales, media, publishing, subscription-based businesses, or business development
• Experience growing subscriptions, circulation, readership, or customer acquisition programs
• Experience with print and digital advertising products and integrated marketing solutions
• Experience developing strategic partnerships, promotional programs, and new revenue streams
• Established relationships with Alaska businesses, tourism organizations, or potential advertising partners
• Experience in one or more of the following areas:
• Magazine, newspaper, or digital media sales
• Publishing or circulation management
• Subscription marketing and audience development
• Tourism, destination marketing, hospitality, hotels, resorts, or lodges
• Airlines, transportation, outdoor recreation, fishing, hunting, or sporting goods
• Retail marketing, advertising agencies, or integrated marketing services
• Membership, subscription, customer acquisition, or business development programs

General Requirements

• Must reside in Alaska
• Strong prospecting, negotiation, presentation, and closing skills
• Ability to work independently, manage multiple priorities, and achieve measurable business objectives
• Understanding of advertising revenue models and publishing operations
• Ability to develop and execute subscription and audience-growth strategies
• Strong analytical, organizational, project-management, and problem-solving skills
• Excellent written and verbal communication skills
• Proficiency with CRM systems, subscription data, spreadsheets, and business software
• Entrepreneurial mindset with a focus on identifying and pursuing growth opportunities
• Willingness to travel within Alaska as needed

Essential Functions

Advertising Sales & Revenue Growth

• Develop and execute advertising sales strategies across print, digital, and other marketing platforms.
• Identify, secure, and grow new advertising accounts throughout Alaska and relevant national markets.
• Manage and retain existing advertiser relationships while driving account growth.
• Create customized advertising packages, sponsorships, special sections, and integrated marketing programs.
• Manage the full sales cycle, including prospecting, proposal development, closing, fulfillment, renewal, and pipeline management.
• Monitor market trends, competitors, and industry developments to identify new revenue opportunities.
• Represent the publication at business, tourism, recreation, and industry events.

Circulation Growth & Audience Development

• Develop and implement strategies to increase subscriptions, circulation, readership, and audience engagement.
• Build partnerships with tourism organizations, hotels, lodges, visitor centers, retailers, and other businesses to expand readership.
• Lead promotional programs, group subscriptions, gift subscriptions, and other audience acquisition initiatives.
• Evaluate and optimize circulation and distribution channels, including direct mail, digital marketing, email campaigns, events, and retail distribution.
• Analyze audience and subscription data to identify growth opportunities and improve retention.
• Collaborate with editorial, marketing, production, and subscription teams to increase subscriber value and engagement.

Strategic Business Development

• Identify new markets, partnerships, products, and revenue opportunities aligned with business objectives.
• Build relationships across Alaskas business, tourism, hospitality, outdoor recreation, and economic development sectors.
• Partner with leadership to establish growth objectives, sales targets, and business priorities.
• Prepare and present reports on revenue, subscriptions, sales performance, and business development activities.
• Recommend initiatives that strengthen market position and support long-term growth across print and digital platforms.