Benefits:- Competitive salary
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
We are seeking a highly experienced, results-driven Director of Admissions to lead and optimize admissions operations across behavioral health and addiction treatment services. This is an expert-level leadership position requiring extensive knowledge of healthcare systems, substance use disorder treatment, mental health services, insurance processes, CRM management, and admissions conversion strategies.
The ideal candidate combines operational expertise with strong leadership, technical proficiency, and the ability to develop high-performing admissions teams. This individual must be capable of managing complex admissions pipelines, implementing automated lead nurturing strategies, and coaching representatives to improve performance while maintaining ethical, patient-centered admissions practices.
Key Responsibilities
Admissions Leadership & Operations- Oversee daily admissions operations, ensuring timely, professional handling of all inquiries and referrals.
- Recruit, train, manage, and coach admissions representatives.
- Establish performance expectations, accountability standards, and departmental KPIs.
- Conduct call reviews, performance evaluations, and ongoing coaching to improve conversion rates and communication skills.
- Develop admissions scripts, objection-handling techniques, follow-up protocols, and training materials.
- Ensure admissions practices align with clinical eligibility, organizational policies, and applicable healthcare regulations.
Salesforce CRM & Marketing Automation- Demonstrate expert-level proficiency in Salesforce, including lead management, reporting, dashboards, automation, and pipeline optimization.
- Develop and manage automated drip campaigns, including SMS, email, and structured follow-up sequences.
- Implement lead segmentation, automated workflows, task assignments, and lead reactivation strategies.
- Maintain accurate CRM documentation, lead attribution, and admissions tracking.
- Identify opportunities to improve lead response times, engagement, and conversion rates.
- Collaborate with marketing teams to evaluate lead quality, campaign performance, and return on advertising investment.
Healthcare & Admissions Expertise- Demonstrate comprehensive knowledge of behavioral healthcare systems, addiction treatment, and mental health services.
- Understand levels of care, including detoxification, residential treatment, PHP, IOP, and outpatient services.
- Possess advanced knowledge of insurance verification, benefits, authorization processes, payer requirements, and admissions eligibility.
- Coordinate with clinical, utilization review, and facility leadership teams to facilitate appropriate admissions.
- Navigate complex patient situations with professionalism, sound judgment, empathy, and discretion.
Performance & Process Improvement- Monitor lead-to-admission conversion rates, speed-to-lead, call quality, follow-up effectiveness, and representative productivity.
- Analyze admissions data to identify performance gaps and implement corrective strategies.
- Develop scalable systems, standard operating procedures, and quality assurance processes.
- Provide regular performance reporting and strategic recommendations to executive leadership.
- Foster a culture of accountability, continuous improvement, and exceptional patient experience.
Ideal Candidate
We are looking for an established admissions leader who understands both the operational and human sides of behavioral healthcare. This position requires someone who can evaluate existing systems, identify deficiencies, implement meaningful improvements, and develop a team that consistently performs at a high level.
This is not an entry-level position. Candidates must possess substantial hands-on experience with behavioral health admissions, Salesforce administration and workflows, team development, and performance-driven operations. The successful candidate will be expected to bring strategic direction, operational accountability, and measurable improvements to the admissions department.