Director, Non-Personal Promotion, Alixorexton

Key Responsibilities:

Non-Personal Promotion Strategy

• Lead development and execution of non-personal promotion strategy in support of Alixorexton brand objectives
• Lead development of integrated non-personal promotional plans that align with brand strategy and business objectives
• Translate customer insights and business priorities into impactful promotional programs and engagement initiatives
• Ensure coordinated execution across personal and non-personal promotional channels
• Partner with Customer Experience Marketing to support integrated customer engagement strategies and execution
• Brand Media Strategy & Planning
• Lead development and execution of the Alixorexton media strategy and annual media plan
• Oversee media investment planning and optimization across healthcare professional and patient/caregiver audiences
• Partner with agencies and internal stakeholders to identify effective channels, tactics, and engagement opportunities
• Monitor media performance and optimize investments based on customer insights, analytics, and business priorities
• Ensure media plans support pre-launch, launch, and lifecycle objectives

Digital Marketing & Customer Engagement

• Lead development and execution of digital marketing initiatives, including websites, CRM programs, email marketing, and other non-personal engagement channels
• Oversee content strategy and deployment across customer-facing digital platforms
• Partner with Customer Experience Marketing to deliver effective customer experiences across channels and touchpoints
• Drive continuous improvement through testing, learning, and optimization
• Ensure digital engagement programs align with brand strategy and customer needs

Cross-Functional Leadership

• Partner closely with HCP Marketing, Patient Strategy & Marketing, Customer Experience Marketing, Medical Affairs, Market Access, Commercial Operations, Market Research, Regulatory, Legal, and Corporate Communications to ensure aligned execution of brand priorities
• Lead agency and vendor relationships, ensuring delivery of high-quality work on time and within budget
• Support launch readiness planning and execution across the organization
• Influence stakeholders across functions to drive alignment, decision-making, and business results

People Leadership

• Recruit, develop, and lead a high-performing non-personal promotional team
• Provide coaching, mentorship, and performance management to direct reports
• Build capabilities required to support launch and long-term brand growth
• Foster a collaborative, innovative, and results-oriented culture

The Director, Non-Personal Promotion is a key member of the Alixorexton Brand Team, responsible for leading the development and execution of integrated non-personal promotional strategies across healthcare professional and patient/caregiver audiences. This individual will oversee media strategy, digital marketing, CRM, websites, content deployment, and promotional effectiveness in support of Alixorexton brand objectives across narcolepsy and idiopathic hypersomnia (IH).

Reporting to the Senior Director, Alixorexton Brand Lead, this individual will lead a team and partner closely with Customer Experience Marketing, Market Access, Commercial Operations, Market Research, Regulatory, Legal, Medical Affairs, Corporate Communications, and external agency partners to deliver integrated programs that support market readiness, launch execution, and long-term brand growth.

Alkermes has a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.

Why join Team Alkermes?

Alkermes applies its decades of deep neuroscience expertise to develop medicines designed to help people living with complex and difficult-to-treat psychiatric and neurological disorders. A global biopharmaceutical company, headquartered in Ireland with U.S. locations in Massachusetts and Ohio, we seek to make a meaningful difference in the way people manage their diseases. We have a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia, bipolar I disorder and narcolepsy, and a pipeline of clinical and preclinical candidates in development for various psychiatric and neurological disorders.

We are proud to have been recognized as an employer of choice by many national organizations. In 2024 and 2025, we were certified as a Great Place to Work in the U.S. and named one of Massachusetts' Top Places to Work by the Boston Globe, a Best Place to Work in Greater Cincinnati by the Cincinnati Business Courier and recognized as a Best Place to Work in BioPharma by Fortune Magazine.

Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any qualified applicant or employee because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other characteristic protected by local, state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E-Verify employer.