Director - Media Investment

Director - Media Investment

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Director - Media Investment .

General information

Career area

Marketing

Work Location(s)

500 Woodward Avenue, MI, 601 S. Tryon Street, NC

City

Charlotte, NC

Remote?

No

Ref #

22312

Posted Date

06-10-26

Working time

Full time

Ally and Your Career

Ally Financial only succeeds when its people do - and that's more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

The Director of Media Investment leads the in-house performance marketing function across paid social, affiliate, intent-based media, and programmatic/biddable channels, driving buying strategy, execution, and ongoing optimization across the digital ecosystem. This role is responsible for advancing a test-and-learn agenda, leading key measurement and attribution partnerships, and managing critical vendor relationships tied to business commitments. The director also plays a central role in shaping the future of performance media by ushering Ally toward advancements in AI, while orchestrating media enablement and operational excellence across adtech infrastructure, measurement, site tagging, audience and data connectivity, and AI-driven buying and execution.

The Work Itself

• Lead the in-house performance media team responsible for paid social, affiliate, intent media, including SEM, LLM, and social search, as well as programmatic and other biddable channels.
• Partner closely with the Director of Media Strategy & Planning to execute on media plans with excellence
• Develop and execute digital tests aligned to the organization's broader test-and-learn agenda, using insights to inform optimization and future investment decisions. Actively partner with cross-functional team members to develop KPIs and investment roadmaps. Be a leader from test design to execution and application of learning.
• Identify and execute on AI advancements for Ally within the performance media ecosystem, evaluating, and implementing the right tools and martech stack in partnership with cross-functional stakeholders.
• Serve as media lead for the MTA TransUnion partnership, overseeing collaboration, measurement strategy, and attribution enablement.
• Continuously optimize our social platform/tactic mix to deliver high-performing media investments that reach and resonate with our target audience
• Serve as lead for the AppsFlyer MMP relationship, managing platform strategy, mobile measurement capabilities, and ongoing optimization.
• Lead platform and vendor relationships, including accountability for JBP commitments and performance against agreed business objectives.
• Orchestrate media enablement and operational excellence across adtech infrastructure, measurement enablement, site tagging, audience strategy, data connectivity, and AI-driven buying and execution.
• Build and train a talented team to strategize, plan, execute and optimize our digital campaigns across channels
• Lead collaboration with our onsite partners to establish full end to end customer and prospect journeys from offsite marketing to onsite personalization.
• Stay abreast of advancements in the industry; adtech solutions; data providers; etc.
• Work closely with analytics and team leaders to deliver executive-level results and insights
• Act as the SME for all things performance media, which includes collaborating with creative on developing assets based on best practices; historical learnings; strong knowledge of digital ad formats and capabilities
• Ensure the establishment of best practices and standard operating procedures for business continuity

The Skills You Bring

Minimum Qualifications

• 9+ years of relevant experience or equivalent combination of education and experience
• High School Diploma or GED equivalent

Preferred Qualifications

• 9+ years experience in digital/social marketing with a focus on measurement and delivering KPIs

• Bachelors degree in marketing or other related field

• Expertise in Marketing Technology platforms

• Strong leadership background, preferably at a brand or agency

• Hands-on-keyboard experience with trading and/or working in DSPs and social dashboards

• Advanced knowledge of the full funnel digital ecosystem, key players, revenue models, big data

• Strong background with online data management and optimization platforms

• Advanced analytical ability

• Skilled presenter with ability to make complex ideas easy to understand

• Proven ability to adapt to a changing environment

• Experience working with cross functional teams

• Excellent verbal and written communications skills

• Ability to work collaboratively with all levels of an organization

• Project management skills

• Self starter

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.
• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
• To view more detailed information about Ally's Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at hrpolicy@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range: $125000 - $190000 USD

An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation: This position is eligible to participate in our annual incentive plan.

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