Alliance/Partner Marketing, Automotive Repair and Maintenance, Automotive Sales, Brand Messaging, Brand Positioning, Brand Strategy, Budgeting, Business Growth, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Car Rentals, Competitive Analysis/Strategy, Consulting, Content Development, Content Management, Continuous Improvement, Corporate Communications, Customer Relationship Management (CRM), Enterprise Marketing, Fleet Management, Government Organizations, International Marketing, Lead Generation, Leadership, Management Strategy, Market Research, Market Surveys, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Plan, Marketing Presentation, Marketing Strategy, Marketing/Promotional Messaging, Network Integration, Onboarding, Outbound Marketing, Process Improvement, Product Marketing, Product/Service Launch, Real Estate Development, Relocation Services, Rentals, Retail, Return on Investment (ROI), Sales, Sales Prospecting, Sales Support, Sales Tools, Salesforce.com, Team Building, Team Lead/Manager, Thought Leadership, Vehicle Fleets
Overview
As we continue to build a team who drives us forward, Enterprise''s Global Marketing Department is excited to announce the opening of a Director, Marketing Strategy - Enterprise Fleet Management!
This Marketing Strategy Director is responsible for developing B2B marketing strategies that deliver on business outcomes for Enterprise Fleet Management. The role requires the Marketer to leverage insights and historical performance to create and gain alignment for innovative marketing strategies and go-to-marketing plans that meet a broad range of objectives including: awareness and consideration; lead generation; and account growth. This role leads teams and initiatives to drive continuous improvement in product introductions; sales enablement, account onboarding, penetration, and retention. This position collaborates regularly with internal Brand and Digital strategy teams, Marketing activation teams, Corporate Communications, and EFM's dedicated IT, Operations and Sales leadership. In partnership with B2B marketing peers, the Marketing Strategy Director - B2B has the opportunity to continue to evolve the Marketing Strategy practice for Enterprise Mobility.
Enterprise Fleet Management is a full-service fleet management business serving companies, government agencies and organizations who rely on vehicles for their operations. With a North American fleet of 770,000 and growing, this is an outstanding opportunity to fuel growth for Enterprise Mobility.
This position is located at our Corporate Headquarters in Clayton, MO.
Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.
Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level
Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.
Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles and accounted for nearly $39 billion in revenue through a network of more than 9,500 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.
Responsibilities
We are hiring now for an immediate opening. Responsibilities include:
- Identify and validate value proposition, brand positioning, messaging and marketing opportunities that differentiate Enterprise Fleet Management in the market and drive business growth, socializing with stakeholders and leading implementation of approved initiatives
- Develop and present marketing strategies to senior Leadership designed to accomplish overall business objectives built from insights and data
- Identify opportunities and methods to engage prospecting B2B targets to drive leads to Sales
- Work with marketing channel partners to develop marketing materials and programs to drive new account growth and ancillary product sales
- Work collaboratively with Enterprise Fleet Management to develop marketing plans, presentations, and sales tools to support new and existing products
- Partner with Digital Product team to optimize owned digital properties (content development and management, and conversion strategies)
- Partner with Global Insights Team on needed customer and market research: customer interviews, survey feedback, win/loss reports, and competitive analysis
- Maintain and protect Enterprise Fleet Management brand in the implementation of all B2B and industry messaging
- Effectively develop, manage, and influence Enterprise Fleet Management marketing development budget
- Act as a thought leader and set the example within the Marketing Department; act as a reliable consultant to the team's management
In addition to these job functions, candidates will also need to display proficiency in the following Competencies:
- Building Relationships
- Decision Making
- Ethics and Values
- Forward-Thinking
- Leading and Inspiring People
- Persuading and Influencing
- Planning and Organizing
Equal Opportunity Employer/Disability/Veterans
Qualifications
Required
- Bachelor''s Degree in Marketing, or related field
- Must have ten (10+) years or more of Marketing experience
- Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
Preferred
- Demonstrated ability to develop ROI based marketing approach
- Experience with Salesforce CRM for Marketing campaigns and reporting
- Portfolio of work that includes successful product launch marketing with tangible impact to customer and sales
- Experience in developing impactful marketing automation and sales enablement resources
E
Enterprise Holdings Inc
ABOUT COMPANY:
A family-owned, world-class portfolio of brands. A global network that spans across more than 90 countries. Some 100,000 dedicated team members sharing common values. And more than 1.9 million vehicles taking our customers wherever they need to go. Any way you measure it, we've become a leader in the transportation service industry. How did we get here? By taking care of our customers, our communities and our employees – and staying true to our mission.
Working Here
Our people are the reason for our success. By living out our values each day and providing exceptional customer service, we’ve built a strong culture – one in which we bring honesty and integrity to all we do. We work hard, but never forget to have a little fun in the process. For more than 60 years, our values have been at the root of our success as a team and as individuals.
Our Values:
• Our brands are the most valuable things we own.
• Personal honesty and integrity are the foundation of our success.
• Customer service is our way of life.
• Our company is a fun and friendly place where teamwork rules.
• We work hard... and we reward hard work.
• Great things happen when we listen... to our customers and to each other.
• We strengthen our communities, one neighborhood at a time.
• Our doors are open.