Director, Marketing & Strategic Communications Job Description | |
About Takanock
Founded in 2023, Takanock, LLC tackles the data center industry's core challenge of developing shovel-ready data center sites by leveraging decades of experience in site selection, power generation, energy markets, and infrastructure. Takanock focuses on Tier I and Tier II+ markets where demand for data centers is greatest and power constraints are most acute. By bringing our own on-site generation and unlocking grid capacity where others struggle, we accelerate deployment timelines and ensure Continuity of Power. Takanock is dedicated to solving the most complex challenges at the intersection of the digital and energy industries.
Takanock is headquartered in Traverse City, Michigan, and through our additional offices in Fulton, Maryland; Austin, Texas; and Denver, Colorado, we focus on developing data center and power projects across the United States. Our expanding team brings a unique combination of technical expertise, market foresight, and regulatory knowledge. With the backing of a $500 million equity commitment from blue-chip sponsors, we are well positioned to support rapid growth through modern, secure, and scalable technology solutions.
Location
This role is office-based and can sit in any of Takanock's offices: Traverse City, MI; Fulton, MD; Austin, TX; or Denver, CO. Travel of up to 25% is expected, including to project communities and industry events.
About the Director, Marketing & Strategic Communications Role
Takanock is seeking a Director, Marketing & Strategic Communications to build and lead the company's marketing and communications function. Reporting to the Chief Commercial Officer, this role will own Takanock's brand, digital presence, and project-level communications strategy across a growing portfolio of data center and power development projects.
As Takanock's first dedicated marketing and communications leader, the Director will operate with a high degree of autonomy, manage the external agencies and vendors supporting our communications efforts, and partner closely with the Development, Government Affairs, and Legal teams. The ideal candidate understands the data center and digital infrastructure industry, including how to speak to hyperscalers, data center operators, and AI companies, and brings the experience to hit the ground running. The role has no direct reports initially, with the expectation of building a team as the function grows.
Essential Functions & Key Responsibilities
Project Communications & Community Engagement
- Develop core company and project messaging, including key messages, project FAQs, and talking points.
- Develop and manage strategic communications plans for each of Takanock's development projects, tailored to the stakeholders and priorities of each community.
- Plan and support community open houses, public meetings, and other engagement events in partnership with the Development and Government Affairs teams.
- Lead media relations and public relations efforts, including announcements, press materials, and responsive messaging.
- Maintain consistent company messaging across multiple projects running in parallel.
Issues & Crisis Communications
- Lead issues management and rapid-response communications for sensitive or high-visibility project matters, coordinating closely with the Legal and Government Affairs teams.
- Prepare executives and project leads for community meetings, public hearings, and media interactions through briefing materials and media training.
Agency & Vendor Management
- Manage Takanock's strategic communications, PR, design, and other marketing vendors, setting scope, priorities, and deliverables across projects.
- Coordinate multiple concurrent agency workstreams and hold partners accountable for quality, timelines, and approved budgets.
Brand, Digital & Social Media
- Own and steward the Takanock brand, ensuring consistent application across all internal and external materials.
- Manage Takanock's website content and social media channels.
- Plan and execute digital marketing and content campaigns using a marketing automation platform.
- Track and report on campaign and channel performance to inform future strategy.
Commercial & Event Marketing Support
- Partner with the commercial team to develop presentations, pitch materials, and collateral for data center operators, hyperscalers, and other end users.
- Support Takanock's presence at industry events and conferences, including materials, logistics, and messaging.
- Manage conference sponsorships and industry association memberships.
- Translate Takanock's power and site development capabilities into messaging that resonates with data center customers.
Cross-Functional Partnership
- Partner with the Development, Government Affairs, and Legal teams on commercially focused initiatives to ensure communications are aligned, accurate, and on-brand.
- Coordinate internal communications, including company announcements and newsletters, in partnership with Takanock's functional leaders.
- Serve as the primary point of contact for marketing and communications needs across the organization.
Function Building
- Establish the processes, standards, and planning calendars needed to run a scalable marketing and communications function.
- Assess resourcing needs and recommend future team structure as the company grows.
Minimum Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Progressive marketing, communications, or public relations experience, with a track record of leading programs independently and with minimal oversight.
- Exceptional written and verbal communication skills, with the ability to tailor messaging to customers, communities, media, and internal stakeholders.
- Ability to manage multiple projects and priorities concurrently in a fast-paced, lean environment.
- Sound judgment and discretion in handling confidential commercial and project information.
- Ability to work from a Takanock office and travel up to 25%.
- Must be legally authorized to work in the United States without the need for employer visa sponsorship, now or in the future.
Experience & Qualifications
- Experience in the data center or digital infrastructure industry, with a working understanding of the priorities of hyperscalers, data center operators, and AI companies.
- Experience in community engagement, public affairs, or media relations, including working alongside government affairs or community relations teams.
- Experience developing messaging frameworks and managing issues or crisis communications.
- Demonstrated experience managing external communications, PR, or marketing agencies and vendors.
- Strong command of digital and social media marketing.
- Experience planning and supporting events, from community meetings to industry conferences.
Preferred Qualifications
- Agency background managing multiple client accounts or projects simultaneously.
- Experience running marketing campaigns in HubSpot or a similar marketing automation platform.
- Experience with creative and analytics applications such as Adobe Creative Suite, Canva, social media management tools, and web analytics.
- Familiarity with the energy, power, or broader infrastructure sectors.
Compensation & Benefits
The base salary range for this position is $160,000–$230,000 per year, plus annual bonus and additional incentives. This range applies to all posted locations, including Colorado and Maryland.
Takanock provides competitive compensation and benefits, including fully paid medical, dental, and vision coverage through Blue Cross Blue Shield, a 401(k) plan with company contributions, unlimited PTO, a monthly mobile phone stipend, and company-paid parking.
Next Steps
If interested, and qualified, please apply and include samples of past creative and communications work. Applications will be accepted through November 13, 2026. Qualified applicants will receive a response.
Employment is contingent upon successful completion of a background check.