Director, Marketing

JOB TITLE: Director, Marketing

DEPARTMENT: Washington Hospital Services

REPORTS TO: Senior Director of Business Services, Washington Hospital Services

Hybrid Work Opportunity

BENEFITS: Medical, Dental, Vision, Life, ADD, LTD, FSA, HSA, Safe Harbor 401K, Vacation 2+, 9 Holidays, Personal Days, Wellness Week between the observed Christmas Holiday and Observed New Year's Day Holiday, and transportation allowance.

Pay: $87,800 to $140,500

POSITION SUMMARY: The Director of Marketing is responsible for oversight and implementation of all WHS marketing efforts, including but not limited to developing marketing plans for each service line in coordination with service line leaders; ensuring marketing plans are executed; and working with service line leaders to identify new markets and adjusting plans to accommodate those markets. This position is also responsible for maintaining the WHS website and optimizing its ability to attract existing and new customers.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Strategic

• With service line leaders, develop marketing plans to attract new customers and increase existing customer engagement. Marketing plans should make use of all WHS and WSHA marketing vehicles as appropriate, including print, webinars, formal presentations, conferences, email, newsletters, and social media.

• Create and oversee WHS' marketing dashboard.

• Create and monitor WHS marketing KPIs.

• Ensure all marketing-related priorities, objectives, and strategies in the WHS strategic plan are achieved as written.

• Ensure messaging across all service lines is consistent and of the highest quality.

• Enhance the member perception of WHS and promote its direct and indirect value propositions.

• Work with the Senior Director Business Services to create WHS' marketing budget. The Marketing Director is responsible for oversight of the budget and ensuring it's spent to meet WHS' strategic plan priorities, objectives, and strategies.

• Incorporate usage of WHS' CRM, Hubspot, in marketing activities in a manner that helps identify potential leads.

• Keep WHS service line and member updates and information current in WHS' CRM Hubspot.

• Identify new and emerging marketing tools and tactics and evaluate the potential value proposition for WHS.

• Oversee the WHS website with the web developer to keep it current and customer focused, and manage all outward facing digital content.

• Incorporate WHS' LinkedIn page and other social media to help accomplish goals.

• Content Development and Oversight

• Oversee development of compelling and appropriate content across various media, maintaining WHS standards and credibility, using service line leaders as an as needed resource for confirmation and verification. As appropriate work with third party vendor(s) to develop and create content consistent with WHS brand/messaging.

• Oversee production and distribution of newsletter content to internal and external stakeholders

• Oversee or direct the development of internal and external materials and collateral, including PowerPoint presentations, brochures, fact sheets, event promotion, etc.

• Oversee and monitor contracts with marketing related service providers and work with the Senior Director of Business Services, and WSHA support staff as necessary.

• Perform other duties as assigned.

SUPERVISORY RESPONSIBILITIES:

This position has no supervisory responsibilities.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education/Experience:

Bachelor's Degree required, and seven to nine years related experience and training in communication, marketing, sales or similar field; or equivalent combination of education and experience.

Skills & Abilities:

• Ability to think strategically about goals, identify appropriate tactics and resources, and involve other staff or members as appropriate.
• Ability to analyze diverse stakeholder groups within healthcare organization, ranging from executive leaders to frontline staff, and develop targeted value propositions, messaging, and content. Skilled in selecting and leveraging the most effective channels (e.g., digital, print, events, direct outreach) to reach each audience and drive engagement.
• Ability to be flexible and creative, while still exercising sound judgment and recognizing constraints.
• Ability to successfully work independently or in a team environment.
• Able to successfully manage multiple priorities and numerous time-sensitive projects.
• Ability to work effectively with a variety of internal and external stakeholders and competing agendas, including members, staff, and other external partners.
• Ability to expertly write, edit, and communicate, develop and design materials including articles, presentations, brochures and fact sheets.
• Experience using a CRM to support and enhance marketing strategies. Experience with Hubspot preferred.
• Excellent oral and written communication skills.
• Exceptional interpersonal skills.
• Proficient with Social Media.
• Comfortable giving and receiving feedback in a constructive manner to colleagues and supervisors

Computer Skills:

Proficiency with Microsoft Office Suite and email required.