Director, Marketing Planning & Integration

This role partners with Marketing to operationalize and translate approved enterprise and marketing priorities into an integrated marketing plan, establishes the operating cadence that keeps teams aligned against that plan, and drives the structure, visibility, and accountability required to move initiatives from strategy through execution—ultimately helping Marketing deliver stronger business and guest outcomes. The Director also serves as a critical bridge between Marketing and Enterprise Strategy, Innovation, Culinary, Operations, Finance, Supply Chain, and IT—connecting the right partners at the right time and helping ensure marketing initiatives are aligned with broader business priorities, operationally ready for execution, and positioned for the strongest possible outcome.

Ready to be part of something extraordinary? At Cooper’s Hawk, connection is at the heart of everything we do, and we’re looking for passionate people to join us. When you become part of our team, you step into a collaborative, supportive culture built on Uncompromising Hospitality, where standards and genuine care come together to create something truly unforgettable.  As we continue our exciting journey, you’ll help us deliver unforgettable experiences to our Wine Club Members and the entire Cooper’s Hawk community. Join us, and let’s turn moments into lasting memories.

The Director, Marketing Planning & Integration is the connective layer between marketing strategy, planning, and execution. This role partners with Marketing to operationalize and translate approved enterprise and marketing priorities into an integrated marketing plan, establishes the operating cadence that keeps teams aligned against that plan, and drives the structure, visibility, and accountability required to move initiatives from strategy through execution—ultimately helping Marketing deliver stronger business and guest outcomes.

Working across Brand, Creative, Digital, Loyalty/CRM, Social, PR, Marketing Data & Analytics, and Member & Guest Services, this role connects priorities across teams, surfaces dependencies and competing demands, clarifies decisions and handoffs, and removes barriers that can slow progress or compromise results. The Director creates shared visibility into the marketing plan and helps ensure teams have the information, forums, tools, and cross-functional connections needed to execute effectively.

The Director also serves as a critical bridge between Marketing and Enterprise Strategy, Innovation, Culinary, Operations, Finance, Supply Chain, and IT—connecting the right partners at the right time and helping ensure marketing initiatives are aligned with broader business priorities, operationally ready for execution, and positioned for the strongest possible outcome.

Marketing retains accountability for marketing strategy, brand and campaign strategy, priorities, audience and messaging decisions, creative and channel decisions, execution, and business results. This role is accountable for creating the conditions that help Marketing perform at its best and achieve the best possible results—stewarding integrated planning, accelerating alignment, creating transparency, removing obstacles, and helping teams continuously optimize how work gets done. This role operates at the portfolio/program level, establishing the overarching structure within which Marketing project managers and functional teams execute individual workstreams.

How You Will Succeed:

Integrated Marketing Planning & Operating Cadence

• Partner with Marketing leadership to translate and operationalize approved enterprise and marketing priorities into a cohesive annual and quarterly marketing plan.
• Steward the integrated marketing planning process and master calendar, ensuring shared visibility across campaigns, promotions, menu marketing, loyalty/CRM, digital, social, PR, and other guest-facing initiatives.
• Establish and facilitate a disciplined marketing planning cadence across annual, quarterly, monthly, and weekly horizons.
• Keep intended business and guest outcomes at the center of integrated planning, helping ensure priorities, resources, timing, and cross-functional efforts are aligned to the initiatives with the greatest potential impact.
• Create transparency into approved priorities, campaign objectives, audiences, timing, deliverables, dependencies, resources, and key decisions, while maintaining clear accountability with the appropriate marketing owners for strategic and functional decisions.
• Surface gaps, conflicts, competing priorities, and dependencies early and bring the appropriate leaders and partners together to resolve them.
• Help maintain momentum against agreed priorities by identifying barriers, clarifying next steps, and facilitating cross-functional action.
• Provide Marketing and enterprise leadership with clear visibility into the marketing roadmap, milestones, risks, decisions, and material changes.

Marketing Alignment & Integration

• Serve as the connective layer across Brand, Creative, Digital, Loyalty/CRM, Marketing Data & Analytics, Social, Member & Guest Services, and PR.
• Create a shared marketing operating rhythm so teams work from an integrated view of priorities, timing, and dependencies while maintaining clear functional ownership and accountability.
• Facilitate alignment when initiatives require coordinated messaging, timing, resources, or execution across multiple Marketing functions.
• Identify where siloed planning, unclear ownership, competing priorities, or process breakdowns are slowing progress or limiting effectiveness and facilitate resolution.
• Clarify handoffs, dependencies, decision points, and required inputs across Marketing initiatives.
• Ensure Marketing teams are appropriately aligned and prepared before major cross-functional and operational handoffs.
• Proactively surface opportunities to better connect, sequence, or amplify Marketing activity to improve overall effectiveness.

Marketing Program Acceleration & Governance

• Partner with Marketing owners to translate approved priorities and strategies into clear execution plans with defined scope, timelines, responsibilities, dependencies, risks, and success measures.
• Provide program structure and coordination for major campaigns, promotions, and guest-facing initiatives from planning through development, testing, launch readiness, and implementation.
• Establish appropriate milestones, readiness reviews, validation requirements, and decision points that help teams maintain momentum and execution quality.
• Maintain focus on intended outcomes throughout execution, surfacing risks, opportunities, or tradeoffs that could materially affect campaign effectiveness or business results.
• Surface roadblocks early and facilitate resolution with the appropriate accountable owners.
• Create clear visibility into progress, decisions, dependencies, and changes for Marketing leadership and cross-functional partners.
• Identify opportunities to simplify processes, reduce unnecessary work, and accelerate time-to-market without compromising effectiveness.

Campaign, Menu & Brand Cycle Integration

• Connect brand, promotional, loyalty, digital, and menu marketing activity through the integrated planning process and calendar.
• Partner with Marketing, Culinary, and Menu Management to align marketing deliverables and timelines with the menu cycle.
• Ensure approved campaign briefs and required strategic inputs are in place at key stage gates, with Marketing owners retaining accountability for content, objectives, messaging, deliverables, timing, and strategic direction.
• Serve as a bridge from campaign development to operational execution, facilitating clean handoffs between Marketing, Operations, and other execution partners.
• Coordinate cross-functional readiness and validation of guest-facing assets, field communications, training materials, and other launch requirements.
• Ensure campaign milestones, deliverables, approvals, and dependencies are visible and appropriately coordinated.

Cross-Functional & Operational Integration

• Connect Marketing with Enterprise Strategy, Culinary, Operations, Supply Chain, Finance, IT, and other partners to support shared understanding and organizational readiness.
• Ensure revenue- and traffic-driving marketing initiatives are appropriately incorporated into enterprise planning and tracking processes.
• Partner with Operations and Internal Communications to ensure restaurants receive clear, accurate, and timely guidance for campaigns and promotional rollouts.
• Surface operational considerations early, including potential impacts to labor, throughput, kitchen flow, systems, training, and guest experience.
• Steward clear and transparent communication of changes, risks, dependencies, and decisions across stakeholders.
• Facilitate cross-functional readiness reviews and help ensure critical requirements are resolved prior to launch.

Testing, Measurement & Optimization

• Partner with Marketing, Analytics, Finance, and Operations to establish disciplined approaches to campaign and promotional testing, measurement, and optimization.
• Help ensure initiatives and tests have clear objectives, hypotheses, KPIs, measurement plans, and decision criteria established by the appropriate owners.
• Coordinate test execution, field communication, measurement readiness, and post-test evaluation across partners, with functional owners accountable for methodology, interpretation and optimization decisions.
• Create a consistent feedback loop from performance and learnings back into planning, helping Marketing identify what to continue, change, accelerate, optimize, or stop.
• Bring together performance insights, operational feedback, and cross-functional perspectives so accountable marketing owners can make optimization decisions and improve future outcomes.
• Monitor post-launch performance with appropriate partners and facilitate continuous improvement.
• Ensure learnings are captured and incorporated into future campaigns, planning processes, and ways of working.

Process & Systems Enablement

• Define, document, and continuously improve marketing planning processes, roles, responsibilities, standards, and workflows.
• Identify process gaps, redundancies, and breakdowns and develop solutions that improve clarity, speed, scalability, and effectiveness.
• Establish appropriate governance and accountability while ensuring processes remain practical and enable progress.
• Partner with IT, Digital, Loyalty/CRM, Finance, and Marketing to ensure system and data owners are aligned to support reliable execution.
• Ensure appropriate systems testing, validation, and sign-off occur prior to campaign or promotion launches.
• Develop and maintain planning template, program tools, playbooks, workflows and governance mechanisms that enable consistent execution at scale.
• Continuously assess how planning and execution processes can be simplified or optimized to help Marketing operate more effectively.

What You’ll Bring:

• Must embody Cooper’s Hawk values.
• 10+ years of experience in integrated marketing planning, marketing program management, brand/program management, marketing operations, or consulting, ideally within a multi-unit restaurant, hospitality, retail, or similarly complex consumer environment.
• 5+ years leading complex, cross-functional marketing initiatives or programs.
• Demonstrated ability to translate business and marketing strategy into integrated plans and executable programs.
• Strong understanding of how Brand, Creative, Digital, Loyalty/CRM, Social, Analytics, PR, and Operations come together to deliver an integrated guest experience and business results.
• Exceptional organizational and planning capability with the ability to create clarity and structure in high-ambiguity environments.
• Strong communication and influence skills; able to clarify decisions, risks, priorities, ownership, and dependencies across functions and levels.
• Demonstrated ability to influence and accelerate work while maintaining clear accountability with functional owners.
• Results-oriented mindset with the ability to connect approved strategy to execution, measurement, and continuous improvement, while maintaining clear functional ownership.
• Ability to balance strategic priorities, creative ambition, operational feasibility, speed, and expected impact.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
• Proficiency with Microsoft Office Suite and project/program management tools.

• Incredible Discounts:
• • Monthly Dining Allowance
  • 50% Dining and Carryout
  • 40% Retail Wine
  • 20% Retail and Private Events
  • Monthly Complimentary Wine Tasting for Two 
• Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
• Company Matching 401(k) Retirement Savings Plan
• Flexible Savings Accounts- Health and Dependent Care
• Health Savings Account 
• Long-Term Disability; Voluntary Short-Term Disability
• Basic Life and AD&D Insurance (with option to purchase additional coverage)
• Paid Parental Leave
• Highly Competitive Pay plus Team Member Incentives & Rewards  
• Paid Time Off 
• Milestones Recognition Program
• Complimentary Gym Membership in RSC Building
• Hybrid Work Week (3 days in office, 2 days remote, depending on role)

About Us

Cooper's Hawk features a Napa-style tasting room with wine-inspired retail for entertaining and a full-service restaurant, bar and private event space, offering a modern-yet-casual dining experience. Each scratch-kitchen menu item is designed to pair with our wines. Speaking of wine...the Cooper's Hawk Wine Club is perhaps the largest in the world, offering not only top-notch award-winning wines but also exclusive Wine Club membership benefits, including curated dining and travel experiences. Since 2005, we've brought the Napa Valley experience to our guests and Wine Club members, and now, with Piccolo Buco by Cooper’s Hawk, we’re bringing the vibrant flavors of Rome to them as well. Together, we’re creating a lifestyle brand like no other.