Director, Marketing

ABOUT THE COMPANY:

Bluebird Fiber is a premier fiber telecommunications provider of internet, data transport, and other services to carriers, businesses, schools, hospitals, and other enterprises in the Midwest. To learn more, please visit bluebirdfiber.com.

Join an amazing team of telecommunication professionals! Bluebird is a dynamic growing company in need of a Director, Marketing to be a part of a collaborative team. This is a full-time, benefit eligible position in our Kansas City Office. All of us at Bluebird work hard to meet objectives for the organization and live the mission and values of this growing company to meet a common goal. Check out this video that highlights our amazing company culture.

POSITION PURPOSE:

Bluebird Fiber is seeking a dynamic, hands-on Director of Marketing to lead and elevate our brand, drive demand generation, and serve as a strategic partner to our Sales, Executive, and HR teams. This role requires a unique blend of modern digital marketing expertise and traditional marketing leadership. The ideal candidate is equally comfortable building lead-generation strategies, managing agency partners, executing impactful customer events and trade shows, and strengthening our internal culture through branding and employee engagement initiatives. This leader will be the steward of the Bluebird Fiber brand, ensuring our story is consistently and effectively communicated to customers, employees, partners, and the marketplace. The Director of Marketing will work closely with the CEO, who views marketing as a critical driver of the company's growth, reputation, and long-term success.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 10+ years of progressive marketing experience, including leadership responsibilities.
• Proven success in B2B marketing, demand generation, and sales enablement.
• Strong understanding of digital marketing, lead generation, CRM systems, marketing automation, and analytics.
• Experience planning and executing trade shows, customer events, and corporate events.
• Demonstrated ability to manage agencies, vendors, budgets, and cross-functional initiatives.

Preferred Qualifications:

• Exceptional communication, leadership, and relationship-building skills.
• Strategic thinker with a hands-on, execution-oriented mindset.
• Passion for building brands, supporting sales growth, and creating outstanding customer and employee experiences.

PRIMARY RESPONSIBLILITES:

Brand Leadership & Strategy

• Own and champion the Bluebird Fiber brand across all internal and external touchpoints.
• Develop and execute comprehensive marketing strategies that increase brand awareness, generate demand, and support revenue growth.
• Ensure brand consistency across digital platforms, offices, events, collateral, signage, apparel, and customer communications.
• Lead initiatives to strengthen and evolve the Bluebird Fiber story and market positioning.

Demand Generation & Sales Enablement

• Develop and implement digital marketing and lead-generation programs focused on reaching targeted B2B audiences.
• Partner closely with Sales leadership to create qualified pipeline opportunities and support revenue objectives.
• Measure and optimize campaign performance using data-driven marketing practices.
• Create and manage sales enablement tools, collateral, presentations, and customer-facing materials.
• Serve as a true business partner to the Sales organization, taking pride in helping the team achieve its goals.

Website & Digital Marketing

• Maintain full ownership of website strategy, content, messaging, and user experience.
• Oversee SEO, paid media, email marketing, content marketing, social media, and digital advertising initiatives.
• Continuously evaluate emerging marketing technologies and best practices to improve performance and efficiency.
• Educate and mentor internal teams on effective digital marketing strategies and lead-generation techniques.

Events, Trade Shows & Customer Engagement

• Plan and execute customer events, industry conferences, trade shows, executive briefings, and community engagement opportunities.
• Develop event strategies that strengthen customer relationships, support sales efforts, and enhance brand visibility.
• Manage event budgets and measure return on investment.

Marketing Operations & Vendor Management

• Manage relationships with marketing agencies, creative partners, printers, promotional suppliers, and other vendors.
• Hold external partners accountable for performance, deliverables, quality, and results.
• Negotiate contracts and pricing to maximize value and ensure responsible use of company resources.
• Oversee the selection, purchasing, and inventory management of promotional products, branded merchandise, sales collateral, and corporate swag.
• Manage company-branded apparel programs and vendor relationships supporting employee clothing and uniform needs.

Employee Engagement & Culture

• Partner with Human Resources to support employee engagement, culture-building, and internal communications initiatives.
• Assist in planning and executing annual employee meetings, company celebrations, recognition programs, and other internal events.
• Use branding, communications, and events as tools to strengthen company culture and employee pride.

Leadership & Team Development

• Lead, mentor, and develop the marketing team of three while fostering accountability, creativity, and continuous improvement.
• Act as a player-coach who is willing to roll up their sleeves and contribute directly when needed.
• Build a culture of learning, collaboration, and execution excellence.
• Establish clear goals, performance metrics, and development plans for team members.

Budget Management

• Develop and manage the marketing budget with a strong focus on efficiency, accountability, and measurable results.
• Evaluate expenditures carefully and steward company resources as if they were your own.
• Ensure investments align with strategic priorities and deliver meaningful business impact.

Bluebird is an equal opportunity employer.