Director, Marketing, HCP Omnichannel Engagement and Execution

Company Overview

Our Mission: At Esperion, we are working tirelessly to deliver innovative medicines that help patients reach their goals today, tomorrow, and into the future.

Esperion is a fully remote based company with a corporate headquarters located in Ann Arbor, MI. The Company offers a competitive salary including a performance-based bonus program and stock-based compensation, a comprehensive benefits package including a 401(k) matching plan and health insurance, and paid time off and holidays.

Position Title: Director, Marketing, HCP Omnichannel Engagement and Execution

The Director, Marketing, HCP Omnichannel Execution is responsible for driving digital engagement and promotional execution for healthcare professionals (HCPs) for a launch-stage heart failure pharmaceutical brand, ENBUMYST. This role leads digital campaign strategy, omnichannel execution, media planning, content development, congress activities, speaker programs, and marketing analytics to support brand growth and customer engagement.

This position plays a critical role in building the brand's digital ecosystem and scalable engagement model during launch.

Preferred Location: Remote - US

Essential Duties and Responsibilities*

HCP Omnichannel Digital Promotion

• Develop and execute digital engagement strategy and media plan for HCP audiences
• Lead digital tactics including:
• Email campaigns
• Programmatic media
• Professional brand website
• Paid and organic search
• Peer-to-peer 3rd party programs

Congresses and Speaker Programs:

• Lead development of promotional speaker deck and provide oversight of speaker bureau.
• Develop relationships with key opinion leaders and external stakeholders.
• Lead Congress activities, including developing of strategies and tactics to increase awareness of Enbumyst, manage Congress partners, and coordinating KOL meetings.
• Foster and manage relationships with key professional and patient advocacy organizations.

Content Development & MLR

• Lead development of HCP promotional materials, including digital, speaker programs, and congress materials
• Manage the MLR review process
• Partner with medical, legal, and regulatory teams to ensure compliant promotion

Agency & Vendor Management

• Manage relationships with digital, media, and creative agencies
• Oversee project timelines, budgets, and deliverables

Analytics & Optimization

• Track and analyze campaign performance and engagement metrics, including ROI
• Use insights to optimize digital programs and targeting
• Deliver regular reporting on digital performance and impact
• additional duties and responsibilities as assigned

Qualifications (Education & Experience)

• Required:

• Bachelor's degree and 10 years of pharmaceutical or healthcare marketing experience; or equivalent education and experience

• Experience in the PromoMats system (or equivalent MLR review system) is required

• Strong experience in digital and omnichannel pharmaceutical marketing, including media planning, content development, and managing agency partners.

• Marketing analytics and performance optimization

• Strong understanding of pharma promotional regulations

• Exceptional interpersonal and communication skills to effectively drive performance within a highly results driven organization

• Proven initiative and ability to work independently; demonstrated ability to drive execution of key initiatives in partnership with cross functional stakeholders, and meet all deadlines

• Preferred:

• MBA or advanced degree

• Pharmaceutical launch experience

• Experience in developing and implementing promotional medical education and working with KOLs

• Congress experience

• Heart Failure experience