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Director, Marketing – Craft East

Anheuser-Busch

Roseland, VA

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JOB DETAILS
SKILLS
Advertising, Beverages, Brand Management, Brand Strategy, Brewing, Budget Management, Budget Reporting, Business Administration, Cisco Network Systems, Communication Skills, Consumer Finance, Consumer Marketing, Cross-Functional, Customer/Client Research, DNA, Digital Media, Entrepreneurship, Financial Reporting, Funding, Health Plan, Incentive Programs, Industry/Trade Press, Lead Generation, Legal, Marketing, Marketing Plan, Military, Outbound Marketing, Partner Sales, Presentation/Verbal Skills, Product Management, Product Packaging, Product/Service Launch, Public/Media/Press/Analyst Relations, Purchasing/Procurement, Research Skills, Retail, Revenue Growth, Sales, Social Media, Stock Keeping Unit (SKU), Strategic Analysis, Writing Skills
LOCATION
Roseland, VA
POSTED
30+ days ago
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?


SALARY: $133,600 - $142,000, bonus and long-term incentive eligible


LOCATION: Devils Backbone - Basecamp


COMPANY:


We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?


ROLE SUMMARY:


The Director of Marketing will assume overall accountability for developing and executing the annual marketing plan for Devils Backbone, La Rubia, and Cisco (Craft East). In addition, the Director of Marketing will be an experienced people leader, with a reputation for being a change agent and hiring and developing the best teams. He/she will have a demonstrable record of success at building a business, delivering sales growth, and partnering cross-functionally.


JOB RESPONSIBILITIES:


· Provide nationwide Anheuser Busch wholesaler marketing support via development and execution of POCM, brand events, activation support, and involvement in advertising support.


· Manage in-house marketing team and agency relationships to execute an exceptional marketing program that consistently brings forward inspired, next-level deliverables.


· Work closely with the sales team and other internal stakeholders to manage all product launches including: packaging design, legal compliance, PR & media, distributor education and events.


· Collaborate with sales team to create incentive platforms for wholesalers and identify tactical brand/SKU acceleration initiatives for retail.


· Work closely with Trade Marketing to create and implement POS materials development and procurement; assist in new packaging development.


· Oversee and strategically lead Brand, Creative, Trade, Pubs & other marketing teams.


· Ability to track and manage large budgets and report on financial and performance results.


JOB QUALIFICATIONS:


· Bachelor’s Degree in Marketing or related field required, MBA preferred.


· 8-10 years of experience in a Marketing role.


· Management experience required.


· Beer/alcohol beverage industry knowledge. Brand management experience with consumer goods is required.


· Entrepreneurial spirit and ability to take initiative and lead others.


· Strong verbal and written communication skills.


· Strong strategic, analytic, financial, and consumer research skills.


· Working knowledge of selling processes, retail environment, and distribution network.


· Proven track record of successful integrated marketing plans.


· Strong skills in managing digital and social media channels.


· Experienced in developing new ideas and implementing concepts in all facets of marketing; social media, web, PR and media, events, products, distributor, retail and consumer marketing.


WHY ANHEUSER-BUSCH:

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.


BENEFITS:


· Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts


· Life Insurance and Disability Income Protection


· Generous Parental Leave and FMLA policies


· 401(k) Retirement Savings options with a company matching contribution


· Chance to work in a fast-paced environment among a company of owners


· Free Beer!


WHY ANHEUSER-BUSCH:


Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities.


As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.


REQUIRE ADDITIONAL ASSISTANCE?


Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.


If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@anheuser-busch.com .


_Disclaimer: Anheuser-Busch does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Anheuser-Busch email accounts. If you have any questions or concerns, please email the Anheuser-Busch recruitment team at_ _CandidateTechSupport@anheuser-busch.com_ _._


CONTACT US (CandidateTechSupport@anheuser-busch.com)


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PAY TRANSPARENCY POLICY STATEMENT (https://www.anheuser-busch.com/content/dam/universaltemplate/ab/careers/docs/EO)

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Anheuser-Busch