Director, Marketing and Loyalty, Petsense

Director, Marketing and Loyalty, Petsense

Overall Job Summary

This position is responsible for leading the Marketing function at Petsense. This includes management of the dedicated marketing team and 3rd party resources/agencies as well as serving on the Petsense Leadership Team. This role will collaborate with the other members of the Petsense leadership team and counterparts at Tractor Supply to ensure that Petsense delivers on its marketing, customer and branding goals.

Essential Duties and Responsibilities (Min 5%)

• Leads, directs and delegates all marketing projects through the marketing team and various outside vendor partners.
• Sets strategic vision for marketing function in alignment with the overall business goals of Petsense.
• Responsible for developing and managing the marketing budget.
• Leads collaborative alignment with multiple cross-functional teams including Merchandising, Store Operations, Services, Human Resources and various external partners to execute fully integrated marketing campaigns.
• Manages all customer research, analystics and insights using internal and external resources as needed.
• Leads store signage and visual marketing in Petsense locations.
• Manages media mix across all media types in conjunction with agency implementation
• Manages the development of all marketing content including digital (email, website, social) and physical assets (billboards, circulars, direct mail, coupons) from various parties, including maintaining production schedule, and working with various stakeholders to coordinate production and proofing.
• Oversees accuracy and consistency of all produced assets
• Coordinate giving and cause marketing activities and associated public relations activities with Tractor Supply PR team.
• Develops and manages loyalty program in conjunction with key IT, marketing, operational and analytical resources.
• Maintains and communicates Grand Opening schedule for print circulars and signage with all relevant parties. Collects and distributes product selections to Merchandising for circular production.
• Organizes, schedules and directs weekly production meetings.
• Provides for the development of subordinates, specifically the identification and development through goals, the performance review process, succession planning, coaching, training and mentoring.

Required Qualifications

Experience: 8 plus years of consumer marketing experience with heavy emphasis on retail marketing. Experience with brand driven consumer marketing companies a plus.

Education: Bachelor's degree from an accredited college or university. Master's degree is a plus. Any suitable combination of education and experience will be considered.

Preferred knowledge, skills or abilities

• Acting Strategically- Aligns day to day activities around broader organizational goals and objectives; prioritizes resources based on the strategic objectives of the organization; recognizes and rewards people based on how their actions support the broader needs of the company
• Learning Quickly- Able to learn things the first time. Self-learner who is curious about adding to their knowledge base and seeking different perspectives. Approaches learning in multiple ways.
• Assessing and Understanding People- Able to predict how different people are likely to act in different situations; has good insight into a team member's personality and work style; understands peoples strengths and talents; knows what sort of tasks people are likely to do well and areas where they may struggle
• Managing Political Situations- Can diffuse conflict; Encourages negotiation and workplace diplomacy; is a good communicator who utilizes group decision making in order to encourage positive group dynamic
• Setting a Strategic Vision- Identifies and articulates the strategic goals and direction of the company, division, or group; establishes connections between short term goals and long-term objectives and directions
• Manages resources to achieve maximum value with minimum cost. Accurately estimates, invests and monitors resources and budgets to optimize returns and control waste. Makes good use of company assets.
• Model Petsense/TSC values to create positive, productive work environment.
• Speak, read and write effectively in the English language
• Skilled in MS Power Point, Excel and Word

Working Conditions

• Normal office working conditions

Physical Requirements

• Lifting up to 20 pounds
• Sitting
• Standing (not walking)
• Walking

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

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