| Location | Boston, MA |
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!
Summary:
The Director Market Research will lead the market research (MR) function and serve as the dedicated insights partner for the U.S. Neuro-rare teams. The Director will shape and lead the research agenda for the Lundbeck portfolio to inform brand strategy, launch planning, and decisions that help us better serve our patients. The role will build a deep understanding of healthcare professionals, caregivers, patients, and payers, connecting their needs and behaviors to clear business recommendations, and will own all aspects of MR and Competitive Intelligence (CI). Working closely with Marketing and Analytics and Customer Experience (ACE), the Director will identify the questions that matter most, bring evidence to key decisions, and help the team act on what it learns.
Essential Functions:
Shape the insight agenda
Partner with the neuro rare commercial teams and lead broader market research team to define priority business questions and a research plan aligned with business objectives.
Challenge assumptions, identify gaps in understanding, and ensure research addresses decisions the team needs to make.
Balance immediate needs with foundational research that builds lasting market and customer understanding.
Build customer and market understanding
Develop a clear view of the rare epilepsy and MSA landscapes, including treatment pathways, referral patterns, unmet needs, and competitive dynamics.
Explore how HCPs make treatment decisions in how patients and caregivers experience care, seek information, and advocate for loved ones.
Identify clinical and practical factors that influence treatment consideration, adoption, and access.
Shape brand strategy and launch decisions
Proactively provides strategic insight to shape brand strategy with cross functional partners
Partner with forecasting and analytics colleagues to strengthen assumptions about market opportunity and potential adoption.
Work with Marketing and ACE to define measures of launch progress and use research to provide actionable recommendations
Partners with Medical Affairs, Advocacy, Patient Services, and Market Access to build shared understanding and coordinate research where appropriate.
Oversee market research and deliver high-quality research and Competitive Intelligence
Leads, manages, and develops the Market Research team to ensure alignment and foster a collaborative work environment
Leads continuous improvement initiatives, sharing knowledge of new research methodologies and approaches, with the market research team.
Oversees qualitative and quantitative research with appropriate methodological rigor.
Leverages innovative CI methodologies to fill the intelligence gaps and the clear communication of the related implications and insights.
Manage research partners including but not limited to RFP solicitation, relationship maintenance and budget activities.
Adhere to Lundbeck research standards, privacy requirements, and compliance processes.
Required Education, Experience, and Skills:
Preferred Education, Experience, and Skills:
Travel:
The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate's geographical location, qualifications, skills, competencies, and proficiency for the role. Salary Pay Range: $230,000 - $260,000 and eligibility for a 25% bonus target based on company and individual performance, and eligibility to participate in the company's long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site. Applications accepted on an ongoing basis. #LI-LM1
Why Lundbeck
Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.
Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.
Lundbeck is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.