Are you a retention powerhouse who lives and breathes data -driven personalization and customer journey mapping? Join our fast -growing DTC brand as Senior Lifecycle Marketing Manager<\/b> and own the full -funnel strategy across email, SMS, direct mail, app push, and phone touchpoints.
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You’ll architect intelligent, behavior -based messaging flows that engage customers at every stage—onboarding, first purchase, repeat, cross -sell, reactivation—maximizing LTV while minimizing fatigue.
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Lead the end -to -end lifecycle strategy and automation roadmap
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Build logic -driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms
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Implement real -time data triggers and advanced segmentation
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Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels
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Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV
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Own platform performance reporting, journey audits, and continuous improvement cycles
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6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app -based environments
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Proven success scaling personalized multi -channel journeys
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Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship
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Strong analytical mindset with experience in RFM, churn prediction, and event -driven logic
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Comfortable building systems that integrate CRM, CDP, and data warehouse insights
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Excellent project management and cross -functional collaboration chops
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You’ve worked with subscription, mobile -first, or physical/digital hybrid products.
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This is your chance to build the future of lifecycle marketing in a fast -paced, collaborative environment. If you're passionate about creating connected customer experiences that drive real business growth, we want to hear from you.
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