Director, Health & Fitness

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

At Planet Fitness, our unique mission has always been to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we're proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 30 years, we've helped millions of people in their fitness journey and revolutionized the industry along the way. And we're just getting started!

Overview

The Director of Health & Fitness is responsible for defining and leading Planet Fitness'' enterprise fitness strategy across clubs, digital experiences, fitness programming, education, content, and emerging wellness initiatives. This role serves as the organization''s primary fitness subject matter expert and trusted advisor on topics including exercise science, strength training, healthy aging, recovery, nutrition, behavior change, weight management, and overall wellness.

The Director of Health & Fitness partners closely with Operations, Marketing, Product, Franchise Support, Corporate Clubs, Communications, Analytics, and Member Experience teams to develop innovative fitness experiences that enhance member engagement, confidence, and long-term exercise adherence. This individual also serves as the functional leader of the Planet Fitness Trainer network and plays a key role in identifying, developing, and implementing new fitness programs, concepts, and wellness initiatives across the Planet Fitness system.

This role follows a hybrid schedule and requires regular, in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role.

Responsibilities

Agile Delivery & Team Leadership

• Leads Agile delivery teams responsible for developing and implementing technology solutions across the organization.
• Facilitates Agile ceremonies including sprint planning, backlog refinement, daily stand-ups, sprint reviews, and retrospectives.
• Partners with Product Managers and Technology Leads to prioritize work, align delivery plans, and ensure successful execution of team objectives.
• Establishes realistic sprint and release plans based on team capacity, velocity, dependencies, and business priorities.
• Removes obstacles and impediments while fostering accountability, collaboration, and continuous improvement across delivery teams.

Project Planning, Execution & Risk Management

• Facilitates feature decomposition, estimation activities, forecasting, and delivery planning to support prioritization and execution.
• Manages project risks, issues, dependencies, and resource constraints while proactively escalating concerns that could impact delivery timelines.
• Collaborates with Product Management, Technology Leadership, and PMO teams to ensure alignment with project goals, timelines, budgets, and organizational priorities.
• Ensures adherence to project delivery methodologies, governance standards, and PMO processes.
• Supports project budget planning, forecasting, resource management, and time-tracking activities.

Stakeholder Partnership & Delivery Governance

• Partners with Product Management, Technology Leadership, and PMO teams to support portfolio planning, delivery governance, executive communications, and status reporting.
• Develops and communicates delivery updates, forecasts, risks, dependencies, and recommendations to leadership and business stakeholders.
• Maintains project and team artifacts utilizing approved tools and platforms, including Jira, Confluence, Smartsheet, and related systems.
• Coordinates cross-functional efforts and manages interdependencies across multiple teams to ensure successful project outcomes.

Agile Coaching & Continuous Improvement

• Mentors and coaches Scrum Masters and team members on Agile principles, frameworks, facilitation techniques, and best practices.
• Drives continuous improvement efforts through retrospectives, actionable follow-up plans, and measurable outcomes.
• Develops and monitors Agile delivery metrics and dashboards to improve team effectiveness, quality, and predictability.
• Contributes to the development and adoption of Agile standards, tools, and best practices across the Technology organization.

Qualifications

• Bachelor''s degree in Exercise Science, Kinesiology, Sports Medicine, Public Health, Nutrition, Health Promotion, or related field required
• 10+ years of progressive leadership experience in fitness, wellness, health, coaching, exercise science, or related disciplines
• Deep expertise in exercise science, strength training, recovery, nutrition, healthy aging, weight management, and wellness best practices
• Demonstrated knowledge of emerging trends, including GLP-1 medications, digital fitness, wearable technology, and consumer health and wellness
• Experience developing fitness programs, education strategies, coaching models, and content initiatives
• Proven ability to evaluate new concepts, develop business cases, and influence strategic decision-making
• Experience building partnerships with industry experts, healthcare organizations, and external stakeholders
• Strong analytical and business acumen with the ability to leverage data and insights to drive decision-making
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives.
• Exceptional presentation and communication skills along with the ability to communicate effectively across all levels of the organization, including executive leadership.
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally.
• Creative, progressive, thought leadership with the ability to influence and drive organizational change.
• Excellent leadership and people development skills with the ability to motivate, guide, mentor, and inspire others.
• Demonstrated strategic thinking, innovation, and problem-solving skills with the ability to balance long-term vision and business priorities.
• Dedicated learner with a natural curiosity for consistent growth.
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced, ever-changing, deadline-driven environment.
• Cooperative team player with an upbeat, positive, "can-do" attitude!

Perks

Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan.

The salary for MA-based and NH-based employees hired into this role will be aligned with the range below. This is a good faith estimate, and the amount of base salary will correspond with a candidate's professional experience, qualifications and internal equity.

Annual Base Salary Range: $150,000-$175,000

This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.

Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver's license number) as part of the initial application process.

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