Director, Growth Marketing

True Classic is looking for a Director, Growth Marketing to drive new and repeat customer revenue through paid media, affiliate marketing, and owned media channels. In this hands-on, performance-focused role, you will work directly with our Head of Marketing to execute, scale, and systematize growth initiatives that improve CAC efficiency, retention, and customer LTV.

You'll thrive here if you're a scrappy executor who's just as comfortable managing ad platforms as you are building performance dashboards or partnering on full-funnel strategies.

All True Classic roles are global and omni-channel, driving accountability across product categories, regions, and sales/marketing channels. This role will allow you to impact operations worldwide, ensuring alignment with our business objectives and delivering success across diverse markets and platforms.

Areas of Accountability

Performance Marketing & Paid Media

• Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks.
• Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals.
• Conduct ongoing creative and audience testing across funnel stages.
• Leverage analytics to inform optimizations and scale what's working.

Affiliate & Partnerships

• Manage True Classic's affiliate program with a focus on quality, ROI-driven partnerships.
• Collaborate with agencies, influencers, and publishers to generate conversions.
• Evaluate and optimize commission structures to improve return on spend.

Owned Media Optimization

• Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push).
• Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV.
• Translate performance insights into actionable briefs for internal and external partners.

Measurement & Reporting

• Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV.
• Surface insights and trends to inform weekly optimizations and executive-level strategy.
• Support budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and Finance.

Systems & Scale Enablement

• Help implement systems and processes to operationalize growth (e.g., reporting frameworks, A/B testing protocols, creative tagging systems).
• Ensure scalable workflows are in place for campaign deployment, performance tracking, and learning documentation.

Cross-Functional Collaboration

• Creative – Partner to develop and iterate on performance-driven assets.
• Analytics – Work closely to validate campaign performance and attribution.
• Finance – Align on budget pacing, ROI, and scenario planning.
• Retention & CX – Share performance insights to optimize lifecycle and post-purchase experiences.
• Product & Merchandising – Align on product launches and hero product campaigns.

Qualifications

• 5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce.
• Expertise in campaign management across Meta, Google, YouTube, and TikTok.
• Experience managing affiliate programs and platforms (e.g., Impact, ShareASale).
• Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization.
• Data-driven mindset with experience using reporting tools and performance dashboards.
• Ability to collaborate cross-functionally and turn insights into action quickly.

Preferred Qualifications 

• Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG
• Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam
• Familiarity with GA4 and event-based tracking frameworks
• Experience working in hybrid or remote environments with cross-functional teams

Skills and Competencies

Technical Skills:

• Paid media platforms (Meta Ads, Google Ads, TikTok, YouTube)
• Affiliate platforms (Impact, ShareASale, etc.)
• Analytics tools and dashboards (GA4, Looker, Triple Whale, Rockerbox)
• Excel / Google Sheets (advanced)

Soft Skills:

• Analytical rigor and curiosity
• Strong written and verbal communication
• Speed and efficiency in execution
• Creative problem-solving and iteration mindset
• Team collaboration and adaptability

Workplace Arrangement

Remote 

Compensation and Benefits

Compensation

• Competitive salary + quarterly performance bonus 

Time Off

• Unlimited PTO and sick time

Health & Wellness

• Company medical, dental, and vision insurance
• $75/month Wellness Stipend
• Free Employee Assistance Program (EAP)

Work & Growth Support

• $75/month Work From Home Stipend
• $75/month Learning & Development Stipend

Perks

• $1,000/year True Classic merchandise allowance
• 401(k) plan with 3% company match

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.