Artificial Intelligence (AI), Budgeting, Business Development, Business-to-Business (B2B) Marketing, Business-to-Business (B2B) Software, Campaigns, Capital Markets, Communication Skills, Construction Engineering, Construction Management, Continuous Improvement, Customer Relationship Management (CRM), Demand Forecasting/Planning, Demand Generation, Forecasting, ICP, Leadership, Marketing, Marketing Automation Software, Partner Sales, Performance Analysis, Performance Tuning/Optimization, Presentation/Verbal Skills, Product Marketing, Return on Investment (ROI), Revenue Growth, Salesforce.com, Scalable System Development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Trade Shows, Webinar, Willing to Travel
LOCATION
Austin, TX
POSTED
30+ days ago
Director, Growth Marketing
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Date: Apr 7, 2026
Location: US
Company: Aurigo Software Technologies
Director, Growth Marketing
Location: Austin, Texas (hybrid)
Role Overview
This role owns and scales Aurigo's inbound pipeline, driving qualified demand across planning and construction management products for mid-market and enterprise capital owners. The Director is accountable for delivering predictable, measurable pipeline to fuel revenue growth across core markets.
You will build and lead a high-performing team spanning trade shows, industry events, webinars, digital demand generation, and paid media. Partnering closely with Sales, Business Development, Product Marketing, and Marketing Operations, you'll ensure strong alignment between marketing investment and revenue outcomes.
This is a highly visible, hands-on leadership role for a data-driven growth operator who thrives in fast-paced B2B software environments and combines grit with creativity to deliver results.
Key Responsibilities
Own North American inbound pipeline targets, including forecasting, reporting, and performance optimization
Develop and execute the annual demand generation strategy and budget aligned to revenue goals (digital, events, webinars, and content)
Lead and develop a global team of 8-10 marketers, driving full-funnel performance from awareness to closed-won
Partner with Sales and Product leadership on ICP definition, territory priorities, pipeline velocity, conversion targets, and feedback loops
Oversee campaigns across paid search, social, display, retargeting, email, and nurture programs
Optimize trade shows and events to maximize pipeline impact and ROI
Build scalable programs for both mid-market velocity and enterprise deal cycles; continuously test and improve cost per opportunity and CAC
Qualifications
10+ years in B2B software marketing; 5+ years leading demand generation or growth teams
Experience in engineering, construction, or related industries, with a track record of multimillion-dollar pipeline generation
Proven success marketing to mid-market and enterprise audiences across events, digital, and content channels
Deep expertise in SEO, AI search, SEM, social, and syndication
Strong communication and public speaking skills; ability to translate complex technical concepts into clear messaging
Experience with marketing automation (e.g., Pardot), CRM (e.g., Salesforce), and analytics tools
Bachelor's degree required; Master's preferred
Willingness to travel up to 50%; hybrid (3 days/week in Austin). Relocation considered
Why Aurigo?
Market leader in infrastructure program delivery
Positioned within a major infrastructure investment cycle
High-impact, visible role shaping federal strategy and growth