Director, Franchise Strategy & Transformation

Job Description Summary:

Position Title: Director, Franchise Transformation Department: Franchise Leadership – MAP USA (Swire & Mainstream) Reports To: VP, Franchise Leadership Location: Bottler Territory • Position Overview • The Director, Franchise Transformation is a strategic transformation leader responsible for unlocking the next generation of competitive advantage across assigned bottler geographies. • This role goes beyond stewardship of current performance. It is focused on redefining how the system wins by diagnosing structural opportunities, designing future-state models, and leading high-impact transformation initiatives that materially shift performance versus current ways of working. The role will also lead key strategic projects as needed for the franchise. • Critically, the role serves as the bridge between enterprise strategy and in-market execution, ensuring that national transformation initiatives are effectively translated, embedded, adopted, and realized within local bottler markets. • Core mandate: • Identify, design, embed, and deliver transformations that fundamentally improve how the KO–bottler system operates and wins in-market and ensure their adoption and value realization at scale. What You’ll Do for Us

• 1. Transformation Strategy and Opportunity Identification • Identify next-generation growth and capability opportunities across assigned territories • Diagnose structural performance gaps and define where to play and how to win shifts • Translate insights into a prioritized transformation roadmap • Quantify size of the prize and build clear, fact-based business cases • 2. Design of Future-State Models • Lead the design of new operating models across critical domains, including route to market redesign, de-averaging and segmentation, and portfolio acceleration • Challenge existing paradigms and define best-in-class system approaches • Ensure alignment with enterprise priorities • 3. End-to-End Transformation Delivery • Coordinate cross-functional collaboration to deliver transformation initiatives end-to-end • Drive from concept to pilot to scale with clear success criteria • Establish governance, milestones, and execution discipline • Remove barriers across KO and bottler organizations to ensure delivery at pace • 4. Enterprise-to-Local Translation and Embedding • Act as the primary integrator of national transformation initiatives within assigned geographies • Translate enterprise strategies into clear, actionable plans tailored to local market realities • Ensure initiatives are understood, embedded, and operationalized • Partner with bottler leadership to adapt execution while maintaining strategic integrity • Establish feedback loops to refine enterprise strategies based on in-market learning • 5. Transformation Adoption and Realization • Own adoption and realization of transformation initiatives, not just deployment • Define and track adoption KPIs such as routine integration, usage rates, and capability activation • Define and track value realization KPIs such as incremental volume, share growth, revenue quality, and productivity gains • Ensure initiatives deliver measurable business impact versus business case • Drive corrective action where adoption lags • Institutionalize successful changes into standard ways of working • 6. Bottler and System Leadership • Act as a strategic transformation partner to bottler leadership • Influence and align stakeholders across bottler teams and KO functions • Drive behavioral and organizational change across the system • 7. Capability Building and Replication • Codify successful transformations into scalable playbooks • Enable replication across markets and bottlers • Build system capabilities in segmentation, data-driven decision making, and execution routines • Contribute to a repeatable transformation engine for MAP USA Key Deliverables• Transformation roadmaps with quantified value creation • Pilot programs with clear success metrics • Redesigned strategies across RTM, segmentation, and portfolio • Execution playbooks and replication frameworks • Demonstrated impact on volume, share, revenue quality, and efficiency Requirements & Qualifications

• 10+ years in franchise operations, commercial strategy, or transformation roles • Proven track record of leading large-scale transformation initiatives • Experience working within or alongside franchise systems Capabilities• Strategic problem solving • Transformation leadership • Commercial acumen • Influence without authority • Adoption and realization focus Leadership Expectations• Challenges legacy ways of working • Owns outcomes end-to-end • Balances strategy and execution • Drives speed, focus, and accountability • Acts as a force multiplier across the system What We’ll Do for You

• Enable you to lead complex system initiatives that reshape how Coca‑Cola competes in market and builds future growth capabilities across our bottling partners. 

• Provide scope to apply transformation leadership that bridges strategic thinking and market execution within a collaborative, growth-oriented environment. 

• Offer opportunities to build and enhance system capabilities that make our franchise network more agile, data-enabled, and efficient. 

• Support your development as a transformation leader through exposure to regional and enterprise-level challenges that strengthen long-term business readiness. 

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Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.