Director, Field Operations

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

At Planet Fitness, our unique mission has always been to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we're proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 30 years, we've helped millions of people in their fitness journey and revolutionized the industry along the way. And we're just getting started!

Overview

The Director, Field Operations, Corporate Clubs is responsible for leading operational performance across a large, geographically dispersed portfolio of corporate-owned clubs. This role provides leadership, coaching, and accountability for Regional Managers while ensuring operational consistency, financial performance, member satisfaction, and team member engagement across assigned markets.

The Director serves as a key link between the field and Club Support Center, translating enterprise priorities into actionable plans, identifying opportunities for improvement, and partnering with cross-functional teams to deliver business results. This role combines strategic leadership, operational excellence, people development, and change management to support sustainable growth while protecting the Planet Fitness brand and Judgement Free Zone experience.

This is a field-based role that will cover clubs across Southern PA, Delaware, New Jersey, and Long Island, NY. The ideal candidate should currently reside in one of these regions and be willing and able to travel up to 100% of the time within the region and as needed to the Club Support Centers in Hampton, NH and Boston, MA.

Responsibilities

Field Leadership & Team Development

• Leads, coaches, and develops Regional Managers, building leadership capability, accountability, and bench strength across assigned markets.
• Partners with People & Culture to support succession planning, talent development, workforce stability, and leadership pipeline initiatives.
• Creates clarity around expectations, performance standards, and execution priorities while fostering a culture of engagement and continuous improvement.
• Supports Regional Managers in diagnosing business challenges, developing solutions, and delivering sustainable results.
• Builds high-performing teams that consistently deliver exceptional team member and member experiences.

Operational & Financial Performance

• Drives operational performance across assigned regions through consistent execution of Planet Fitness standards, programs, and business priorities.
• Owns performance against key operational, financial, membership, retention, and member experience metrics.
• Reviews business performance data and P&L results to identify opportunities to improve revenue, profitability, operational efficiency, and market performance.
• Maintains a strong field presence to assess club operations, leadership effectiveness, member experience, and operational risks.
• Ensures accountability for achieving business objectives while maintaining ownership at the appropriate leadership levels.

Member Experience & Operational Excellence

• Champions a consistent, high-quality member experience that reflects Planet Fitness brand standards and creates a welcoming, Judgement Free environment.
• Uses member feedback, NPS results, Mystery Shop insights, and operational metrics to drive continuous improvement across clubs.
• Identifies trends, operational gaps, and performance opportunities through data analysis and field observations.
• Supports the implementation of scalable operating practices that improve consistency, efficiency, and execution across markets.
• Balances business priorities, member needs, brand standards, and team member experience when making decisions and driving change.

Strategic Partnership & Change Leadership

• Partners closely with People & Culture, Finance, Marketing, Real Estate, Facilities, Learning & Development, Operations Support, and other Club Support Center teams to support business objectives.
• Serves as a visible advocate for organizational initiatives and helps field leaders successfully navigate change.
• Anticipates barriers to execution and collaborates with leaders and stakeholders to develop practical solutions.
• Builds trusted partnerships across the organization, creating alignment, shared ownership, and effective decision-making.
• Influences stakeholders at all levels by translating strategy into clear priorities, actionable plans, and measurable outcomes.

Qualifications

• Willing and able to travel approximately 100% of the time. Some evenings and weekends are required

• Currently reside near a major airport

• Valid driver's license

• Clean driving record

• Bachelor''s degree in Business, Retail Management, Operations, Hospitality, or related field preferred; equivalent experience considered

• 8+ years of progressive multi-unit operations leadership experience within a consumer-facing environment

• Demonstrated experience leading geographically dispersed operations through multiple levels of leadership

• Proven ability to coach and develop leaders while driving accountability for operational, financial, team member, and member experience results

• Strong business and financial acumen, including experience managing P&L performance and leveraging data to guide decision-making

• Experience leading operational improvements, large-scale initiatives, and organizational change across multiple locations, markets, or regions

• Proficiency in Microsoft Office Suite, reporting tools, dashboards, and business analytics

• Experience working within a franchised, multi-unit, or geographically dispersed operating environment preferred

• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives

• Exceptional presentation and communication skills along with the ability to communicate effectively across all levels of the organization, including executive leadership

• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally

• Creative, progressive, thought leadership with the ability to influence and drive organizational change

• Excellent leadership and people development skills with the ability to motivate, guide, mentor, and inspire others

• Demonstrated strategic thinking, innovation, and problem-solving skills with the ability to balance long-term vision and business priorities

• Dedicated learner with a natural curiosity for consistent growth

• Exhibits comfort, ease, and flexibility working in an extremely fast-paced, ever-changing, deadline-driven environment

• Cooperative team player with an upbeat, positive, "can-do" attitude!

Perks

Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan.

The salary for employees, located within the designated region, hired into this role will be aligned with the range below. This is a good faith estimate, and the amount of base salary will correspond with a candidate's professional experience, qualifications and internal equity.

Annual Base Salary Range: $150,000-$170,000

This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.

Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver's license number) as part of the initial application process.

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