Sign upLog in

Director Digital Transformation

Blue Cross Blue Shield of Kansas

Lawrence, Kansas

Apply
JOB DETAILS
SKILLS
Best Practices, Brand Marketing (Branding), Budget Management, Business Strategy, Business Transformation, Continuous Improvement, Corporate Policies, Cross-Functional, Customer Experience, Customer Relations, Dental Insurance, Emerging Technology, Fitness, Incentive Programs, Leadership, Maintain Compliance, Marketing, Operational Audit, Operational Improvement, Operational Strategy, Performance Analysis, Performance Metrics, Problem Solving Skills, Process Improvement, Reporting Dashboards, Resource Management, Return on Investment (ROI), Service Delivery, Staff Development, Sustainability, Team Player, Training Program, Training/Teaching, Usability Testing, User Interface/Experience (UI/UX), Vendor/Supplier Relations, Vision Plan
LOCATION
Lawrence, Kansas
POSTED
7 days ago
Are you ready to make a difference? Choose to work for one of the most trusted companies in Kansas.

Why Join Us?
  • Make a Positive Impact: Your work will directly contribute to the health and well-being of Kansans.
  • FamilyComes First: Total rewards package that promotes the idea of family first for all employees. Paid vacation and sick leave with paid maternity and paternity available immediately upon hire
  • Professional Growth Opportunities: Advance your career with ongoing training and development programs.
  • Dynamic Work Environment: Collaborate with a team of passionate and driven individuals in a work environment that promotes flexibility.
  • Trust and Stability: Work for one of the most trusted companies in Kansas with over 80 years of commitment, compassion and community.
  • Inclusive Work Environment: We pride ourselves on fostering a workplace where everyone is valued and respected.

Benefits & Perks
  • Base compensation is only one component of your competitive Total Rewards package
  • Incentive pay program (EPIP)
  • Health/Vision/Dental insurance
  • 6 weeks paid parental leave for new mothers and fathers
  • Fertility/Adoption assistance
  • 2 weeks paid caregiver leave
  • 401(k) plan matching up to 5%
  • Tuition reimbursement
  • Health & fitness benefits, discounts and resources

Job Summary

The Director of Digital Transformation leads the development and implementation of digital initiatives specifically tailored to enhance marketing and customer experience. This role is responsible for integrating digital strategies that elevate customer engagement and improve service delivery through innovative technology. By leveraging data-driven insights, real-time feedback, and digital tools, this position ensures customer interactions are more personalized, efficient, and impactful. Collaborating closely with marketing, customer experience, and cross-functional teams, this position drives scalable growth and operational excellence by aligning digital transformation efforts with business objectives and the evolving needs of customers.

"This position is eligible to work hybrid or onsite in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment."

What you'll do
  • Provide strategic leadership to a high-performing digital transformation team, fostering collaboration, innovation, and measurable results.
  • Integrate digital transformation initiatives into enterprise-wide business strategies, ensuring scalability, sustainability, and alignment with organizational goals.
  • Monitor and report on digital performance metrics, ensuring initiatives drive meaningful impact and align with company objectives, particularly in enhancing self-service capabilities.
  • Champion the adoption of emerging technologies and digital tools to uncover opportunities for process improvement and operational efficiency.
  • Leverage data, insights, and real-time feedback dashboards to optimize digital solutions and enhance overall service delivery.
  • Enhance key outcomes such as operational efficiency, customer engagement, and ROI through continuous improvements in digital interfaces and service channels.
  • Collaborate cross-functionally (marketing, IT, product, operations, analytics) to align digital transformation initiatives with broader business objectives and branding efforts.
  • Present actionable insights and recommendations to senior leadership, influencing strategy and decision-making related to digital initiatives.
  • Manage digital transformation resources, including staffing, recruitment, vendor relationships, budgets, and staff development, ensuring alignment with strategic goals.
  • Drive innovation in digital tools and platforms, ensuring compliance with corporate policies and fostering a culture of integrity and progress.

What you need

Knowledge, Skills, and Abilities:
  • Deep understanding of digital technologies, trends, and best practices, with a focus on delivering innovative solutions that enhance operational efficiency.
  • Strong strategic thinking and problem-solving skills to develop and execute digital strategies that align with business goals.
  • Expertise in translating data insights into actionable strategies that drive business results and improve service delivery.
  • Knowledge of UX/UI principles, usability testing, and digital journey mapping,

About the Company

B

Blue Cross Blue Shield of Kansas