Director, Culture Marketing

The Director of Culture Marketing (Central) leads the strategy and portfolio for how Red Bull participates in and contributes to culture across the Central Region. The role identifies the cultural spaces, communities, artists, creators, and ideas where Red Bull can play a distinctive and credible role, translating national and global priorities into locally relevant programs that build brand relevance and measurable consumer impact. Reporting to the VP, Marketing (Central), this leader owns the regional Culture Marketing strategy, investment priorities, and major initiatives across owned properties, partnerships, and emerging opportunities. The Director leads a high-performing team, builds influential relationships across the cultural landscape, and works across Brand, Media Network, Field Marketing, Sports, Communications, and Sales to turn Culture initiatives into integrated marketing platforms with measurable impact.