| Location | Wisconsin, WI |
IHG has embarked on a complete overhaul of its content management capabilities, including collection, creation, management, and syndication of visual assets and descriptive content at the enterprise level. This is a new role that will work collaboratively as part of a larger integrated operations team, to serve enterprise requirements as a whole.
The Director, Content Practice and Operations Lead will be responsible for the administration, optimization and enhancement of asset files and descriptive text content across the enterprise platform, with a specific focus on delivering content velocity and quality.
Administration includes usage rights management, contractual negotiations, enterprise partnerships, and maintaining guidelines and requirements for corporate and franchise stakeholders.
Optimization includes day-to-day oversight of workflow, approvals, standards, governance, and continual rationalization of process complexity across stakeholder groups.
Enhancement includes various methods for improving content capture, automation and QA/QC applied at the platform level, and manual enhancement of cross-platform content. As the platform matures, responsibilities will expand to include 3D modeling, predictive and generative AI, and a range of visual enhancement capabilities.
This is a client facing, service role that reports directly to the Global Head of Content and will have a staff of 3 initially, which will likely grow over time.
Your Day to Day
Oversee end-to-end administration of all content including all visual assets and descriptive text (product content).
Manage workflow submission processes following approval acceptance, rejection, or re-direction for further enhancement or escalation.
Continuously streamline and optimize existing processes or operational design for forward improvement.
Maintain content standards and requirements for all visuals, text, and data and their uniform application across all Hotel properties globally.
Manage integration and oversight of various external vendors, maintaining quality and development roadmaps, including:
Creative enhancement services
Location services
User Reviews
Off-shore partners, and more
Oversight of a broad range of automated creative apps and quality enhancement capabilities.
Oversight of human and machine translation services, providing comprehensive translation in 20+ languages, across all brands, globally.
Enforcement of data governance and file standards; work with core team to continuously improve governance policy.
Learn the operational requirements of the new content management platform and all its constituent dependencies, and work to optimize and streamline their performance daily.
Work with platform and tech support leads to contribute to policy and operational requirements that you will lead.
Continuously harmonize and streamline content-related processes into uniform, rules-based policies and requirements common to all contributors and consumers.
What We Need From You
7+ years of direct experience leading teams in business affairs, studio management, operational excellence, or related systems.
Deep knowledge of modern media formats, and omni-channel media requirements.
Experience with metadata management and experience with large DAM, CMS, PIM platforms
Experience with fundamentals of project management.
Excellent verbal and presentation skills.
Knowledge of current tools and industry trends in content management, with an emphasis on e-comm and marcom applications (informational and transactional).
Demonstrated experience in leading and developing people.
Hospitality industry experience a plus, but not required.
Travel - 10%
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
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At IHG, we've made a promise. As one of the world's leading hotel groups, we're here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected - wherever they are in the world. Want to be part of the journey?