Director and Senior Director, Consumer Insights & Strategy

Management Level:

M3

Work Shift:

1ST SHIFT (United States of America)

Applying to this requisition will put you into consideration for either Director or Senior Director. Level will be determined through the interview process.

Summary

The Director and Senior Director, Consumer Insights & Strategy serves as a key strategic partner to cross-functional teams and oversees the development and application of consumer and business insights. This leader must be a forward-thinking professional who challenges the status quo and leverages research to uncover new opportunities and inform strategic business decisions.

This individual provides research leadership for Tyson Foods' Prepared Foods business through extensive expertise in the understanding and application of front-end consumer research methodologies, including both quantitative and qualitative approaches. This role leverages a broad range of insights capabilities to understand consumer needs, evaluate market dynamics, identify innovation opportunities, and strengthen brand health.

The ideal candidate is equally comfortable leading quantitative research initiatives and shaping consumer-driven business strategy. This individual will influence and develop team capabilities in both areas while serving as a trusted advisor to senior leadership. Success in this role requires the ability to present strategic recommendations to company officers and effectively advocate for consumer-based brand strategies.

This leader consistently demonstrates holistic thinking, strategic agility, and strong leadership across all levels of the organization.

Responsibilities

The Director/Senior Director, Consumer Insights & Strategy is responsible for developing and leading the consumer learning agenda and ensuring consumer understanding is at the foundation of all business and brand strategies. This position reports to the VP, Consumer Insights.

This individual will lead a team responsible for the development and execution of the consumer learning agenda for iconic brands such as Hillshire Farm, Ball Park, and Jimmy Dean.

Specific responsibilities include:

• Establish a consumer-centric organization by distilling key consumer and market trends into actionable insights that drive effective, consumer-focused marketing plans.
• Assist in the development of marketing plans and long- and short-term strategies that support business objectives.
• Proactively identify and implement innovative research methodologies that enable faster, consumer-informed decision making.
• Supervise the execution, analysis, and application of primary and secondary research.
• Lead the Forecasting Accuracy Initiative to guide fact- and consumer-based forecasting and support accurate demand planning.
• Direct consumer testing protocols to generate meaningful learning throughout the innovation process.
• Collaborate across cross-functional teams, including Marketing, Research & Development, Sales, Supply Chain, agency partners, on-site suppliers, and Creative Services.
• Build a culture of consumer focus through thought leadership, organizational training, proactive trend sharing, and talent recruitment activities.
• Manage, coach, and develop professional direct reports.

Requirements

Education & Experience

• Bachelor's degree in Marketing or a related field required. Master's degree preferred.

• 10-12+ years of relevant experience, including a minimum of 6 years with a client-side branded consumer packaged goods (CPG) company.
• Food or beverage industry experience required.

Other:

Special Skills

• Strong knowledge of marketing strategy and market research fundamentals, including:
  • Primary and secondary consumer research
  • Syndicated research
  • Positioning and communication development
  • Strategic business analysis
• Demonstrated success leveraging consumer knowledge and insights to drive business results.
• Experience presenting to and influencing senior executives.
• Excellent planning, organizational, and project management skills.
• Highly motivated leader with the ability to develop effective solutions in ambiguous or unstructured situations.

Supervisory Experience

• Experience leading a team with 2+ direct reports, 2 years minimum.

Travel

• 25% - Up to 12 trips per year.

Internal Management & Management Support Applicants:

Automatic notification to your current manager will be initiated upon selection for interview. This applies to all current P or M level candidates.

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible:

Yes

Referral Payout Eligible:

No

For Professional Management levels, internal applicants should either upload a resume to their application OR complete their application fully showing current and past work experience in the sections provided.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

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