Director, Analytics Enablement

Agency:

RAPP

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

WHO WE ARE:

We are RAPP - world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

The Director, Analytics Enablement supports the collection and activation of analytics data across RAPP client projects, providing consultation and technical solutions to fulfill measurement and reporting goals. This person will architect, document, and maintain tracking architecture, conventions, and taxonomies. Additionally, the Director will act as a resident expert on the collection of accurate data through expertise in a variety of platforms including ESPs, digital media, web analytics, and tag management systems. At RAPP, Analytics Enablement exists at the intersection between analytics and technology, as a critical capability of our Marketing Sciences division.

YOUR RESPONSIBILITY:

• Directly interfaces with client and partner contacts, communicating in a manner to inspire confidence while maintaining detailed documentation following all discussions.
• Authors client-facing business-centric documents including well-designed presentations, BRDs, use cases / user stories, and issue post-mortems.
• Educates clients and agency colleagues on industry changes relevant to analytics and data privacy, including loss of cookies, Apple MPP & LTP, consent management, Google Privacy Sandbox, and the role of AI in digital measurement.
• Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources.
• Authors and maintains campaign naming and URL tagging conventions and taxonomies.
• Advises on CRM and email marketing measurement using tools including Salesforce Marketing Cloud and Litmus Email Analytics.
• Advises on mobile app measurement and attribution instrumentation for platforms including Branch MMP, AppsFlyer, Kochava, and Adjust.
• Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, and Ads), other DSPs, Microsoft Ads, Facebook Ads, Pinterest Ads, Twitter Ads, and LinkedIn Ads.
• Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized.
• Authors tracking and tagging implementation documentation for client in-house teams, client/agency partners, and internal development resources, including clear details that can be easily translated into a test plan for tracking QA purposes.
• Advises on tag management implementation and validation through platforms such as Google Tag Manager, Ensighten, Adobe Launch, and ObservePoint

Provides comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracy.

REQUIREMENTS:

• At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm.
• An understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution models.
• Experience working in support of CRM and digital media analytics, in particular working within the various popular platforms (Salesforce Marketing Cloud, Litmus Email Analytics, AppsFlyer MMP, Google Ads, GCM, DV360, Bing, and Facebook).
• Experience utilizing tag management systems, including Google Tag Manager to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps.
• Experience administering Google Analytics Accounts and Properties, including the creation of Custom Dimensions, Key Events, and Audiences.
• Experience configuring and troubleshooting Adobe Analytics Report Suites including Classification Sets, Rules, Importer, and eVars / sProps.
• Experience with A/B/multivariate website testing tools such as Optimizely and Adobe Target.
• Experience with enterprise taxonomy management tools; Claravine is preferred; Accutics, Taxo, Terminus, Airtable, and Smartsheet are also valuable.
• Experience with Apple MPP mitigation platforms including Litmus Email Analytics.
• Google Analytics Certification and Adobe Analytics Developer or Architect Certification a plus.
• Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions a plus.
• Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, server-postbacks, and MMP (mobile measurement providers) a plus.
• Innovative Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscape.
• Presentation & Public Speaking: Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings.
• Traits: Ability to execute inspiring work with minimal supervision; passionate about problem solving in the areas of marketing, data, analytics, and technology; excellent verbal and written communication skills.

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $136,000 - $163,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

$136,000 - $163,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.