Lighthouse Technology Services is partnering with our client to fill their Direct Marketing Campaign Manager position! This is a 12+ month contract-to-hire opportunity and will be hybrid in Buffalo, New York.
This role will be a W2 employee of Lighthouse Technology Services. No C2C or subcontracting arrangements will be considered.
What You'll Be Doing:
- Lead end-to-end direct mail campaigns from strategy development through final execution for business-line partners
- Develop data-driven campaign recommendations aligned to business objectives and organizational growth targets
- Support lending, mortgage, or business banking partners across quarterly, trigger-based, and always-on campaign initiatives
- Manage 22 large-scale direct mail campaigns annually across multiple product lines and campaign models
- Collaborate cross-functionally with analytics, data, brand, email, web, and customer experience teams
- Oversee vendor relationships and manage all production and project management details through delivery
- Drive continuous improvement of campaign performance through testing, optimization, and best practice implementation
- Utilize insights and analytics to identify next-best product opportunities and campaign strategies
- Consult with business-line marketing teams to elevate strategic thinking and increase channel output
- Ensure flawless campaign execution while managing evolving priorities across multiple concurrent projects
What You'll Need to Have:
- 5+ years managing marketing campaigns in client-facing or agency environments with direct mail expertise
- End-to-end direct mail channel experience from strategic planning through campaign execution and delivery
- Direct mail campaign experience in lending, mortgage, credit card acquisition, or related financial services products
- Strong vendor management skills with proven ability to oversee production efficiency and campaign quality
- Proficiency in campaign testing methodologies, DM best practices, and performance optimization strategies
- Experience with project management tools such as Jira, Workfront, or Ziflow for workflow and capacity management
- Exceptional communication skills with ability to manage stakeholder expectations and cross-functional collaboration
- Analytical mindset balanced with creative execution capabilities to drive both strategy and implementation
Pay Range: $53-58+/hr
Questions about any of our jobs? Email us at
recruiting@lhtservices.com
View all of our open jobs here: jobs.lhtservices.com