Dimense Business Development Manager

POSITION OVERVIEW

Roland DGA is seeking an experienced Business Development Manager to spearhead the growth of the DIMENSE DA-640, our dimensional surface printing solution for the wallcoverings market. This highly visible role is responsible for both driving direct sales opportunities and establishing a scalable channel strategy through the recruitment, development, and management of reseller and distribution partners. The successful candidate will serve as a market builder, helping define the products route to market, expand industry presence, and create new revenue opportunities. With substantial autonomy and influence, this position offers the opportunity to build a business segment from the ground up and make a lasting impact on Roland DGAs future growth.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

Direct Business Development

• Independently identify, research, and cultivate new end-user customers for the DA-640 across target verticals (commercial wallcoverings, interior design, hospitality, print service providers, and related décor applications).
• Research industries and market segments to uncover new applications and buyer personas for dimensional/embossed print technology.
• Use sales intelligence and prospecting tools - including LinkedIn Sales Navigator and Apollo.io - to build targeted account lists and identify geographic and vertical "clusters" of prospects with similar applications, purchasing patterns, or business profiles.
• Manage a full-cycle outbound prospecting motion: research, outreach, qualification, demonstration coordination, and handoff/close.
• Maintain accurate pipeline, activity, and forecast data in the CRM.

Channel Development & Management

• Build and manage a reseller/distribution channel for the DA-640 from the ground up, in coordination with Roland DGA sales leadership.
• Identify and recruit channel partners within the existing Roland DG dealer network who have (or can build) a wallcoverings-focused book of business.
• Identify and recruit partners outside the traditional Roland DG channel, with priority focus on dealers and integrators currently selling competitive dimensional or wallcovering-oriented equipment - including Durst, HP Latex, and Canon Colorado - particularly those with an established wallpaper/wallcoverings customer base.
• Develop partner onboarding, training, and enablement processes; act as the primary point of contact for channel partners selling the DA-640.
• Manage ongoing partner relationships, set expectations and targets, and resolve channel conflict between direct and partner-sourced opportunities.
• Track and report on channel pipeline and performance against goals.
• Work with resellers to demonstrate and promote the targeted Roland DG/DG Dimense product offering and achieve sales objectives as defined by the VP of BD.
• Develop comprehensive sales, marketing and support plans and implement them on an as-needed basis for faltering dealers.
• Actively participate with the Market Development team in planning & executing targeted ABM campaign activity.
• Manage channel partner performance by establishing sales expectations, monitoring results, developing high-potential partners, and recruiting or exiting dealers as necessary to support business objectives.

Strategic / Long-Term Market Development

• Research and map the wallcoverings and wallpaper brand landscape as part of Roland DGA's long-term strategy to place the DA-640 with established wallpaper brands and distributors.
• Surface and cultivate relationships with individuals and companies who have wallcoverings industry backgrounds, relationships, or domain expertise - whether as future hires, partners, or channel contacts.
• Provide market feedback (competitive intelligence, pricing, application trends) to product and marketing teams to inform go-to-market strategy.
• Work to improve professional abilities and knowledge in sales, our markets, products and the competitive landscape.

Sales Operations

• Achieve a minimum of 100% assigned annual quota.
• Travel outside of the territory in support of company marketing efforts at major trade shows and industry events.
• Maintain positive relations through field visits, sales and extensive product training and quarterly reviews.
• Analyze and control expenditure within the territory.
• Maintain accurate, timely and complete records of all customer contact interactions, utilizing the Customer Relationship Management (CRM) application and other company support systems.
• Interact and maintain good relationships with all other Roland DGA departments and personnel.
• Represent the company in a professional and ethical manner.
• Other duties as directed by Supervisor

PERFORMANCE MEASUREMENTS

• Performance is measured by percentage attainment of assigned revenue quota as outlined in Sales Compensation Plan.

QUALIFICATIONS

• 3+ years of experience in business development, outside sales, or channel/partner sales, ideally in wide-format printing, signage, graphics, wallcoverings, or a related capital equipment industry.
• Demonstrated ability to independently source and close new businesses, not just work inbound or assigned leads.
• Hands-on proficiency with prospecting and sales intelligence tools such as LinkedIn Sales Navigator, Apollo.io, or comparable platforms.
• Experience developing or managing a reseller, dealer, or distribution channel is strongly preferred.
• Familiarity with the wide-format print, signage, or wallcoverings/commercial decoration industry - and existing relationships within it - is a significant plus.
• Background in, or connections within the wallpaper/wallcoverings industry specifically is a strong differentiator for this role.
• Working knowledge of the competitive landscape (Durst, HP Latex, Canon Colorado, or similar) is a plus.
• Strong CRM discipline and comfort with pipeline-based, metrics-driven selling.
• Excellent communication, negotiation, and relationship-management skills.
• Self-starter who is comfortable operating with significant autonomy in a role and channel that is still being built.
• Willingness to travel for customer visits, trade shows, and partner meetings (travel 50%).
• Excellent communication (verbal and written), presentation, problem solving and time-management skills
• Self-motivated & goal-oriented
• Strong organizational and time management skills
• Ability to develop and maintain professional business relationships
• Detail-oriented
• High energy & Commitment: the ability to succeed in an entrepreneurial and fast-growing company
• Must have a valid driver's license

SALARY RANGE: $90,000 to $110,000 base salary, with variable commission of up to $35,000 annually

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

Speaking: Particularly in situations where it is necessary to communicate instructions or complex concepts clearly, promptly, and with appropriate volume.

Average Hearing: Can hear normal conversations and receive standard information.

Repetitive Motions: Regular movements of wrists, hands, or fingers.

Average Visual Abilities: Sufficient vision for document inspection or operating machinery.

Physical Strength: Mostly sedentary; sits most of the time. May lift up to 10 lbs occasionally (typical office work).

WORKING CONDITIONS

None: No hazardous or significantly unpleasant conditions. (Such as in a typical office.)

MENTAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

REASONING ABILITY: Uses logical or scientific thinking to solve problems, gather data, and draw conclusions. Capable of interpreting technical instructions and handling multiple variables.

MATHEMATICS ABILITY: Able to calculate discounts, interest, profit, loss, commission, markup, selling price, ratios, proportions, percentages, and perform basic algebra.

LANGUAGE ABILITY: Capable of reading various reference materials and preparing business documents according to proper format and language rules. Skilled in conducting training sessions, panel discussions, and professional presentations.

INTENT AND FUNCTION OF JOB DESCRIPTIONS

Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well constructed job descriptions are an integral part of any effective compensation system.

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodation will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.

EOE

Roland DGA Corporation complies with all fair employment regulations.

Roland DGA Corporation is an Equal Opportunity Employer, with a policy ensuring that all employees and potential employees are considered for all positions on the basis of their qualifications and abilities without regard to race, color, sex, religion, pregnancy, ancestry, age, national origin, citizenship status, veteran status, sexual orientation, marital status, physical or mental disability or other legally protected status.

Additional Information

About Roland DGA

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Please send your resumes to resumes@rolanddga.com

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