Digital Strategist, Performance Marketing

Valid

  • San Francisco, California
  • 30+ days ago
  • Remote

    Highlights

    In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers. Well versed in navigating the Ads Managers for the main paid social and search ad platforms, leveraging the latest tools/features.

    Numbers & Facts

    LocationSan Francisco, California (
    Remote
    )
    Websitehttps://valid.co

    Description

    Digital Strategist Account Manager

    USA & Canada. Remote or in-person SF.

    Working hours are PST

    About Valid

    Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.

    In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.

    We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

    This Role is for you if you are:

    • A consumer obsessed full-funnel marketing strategist

    • First in line to try the newest AI marketing tools

    • Well versed in navigating the Ads Managers for the main paid social and search ad platforms, leveraging the latest tools/features

    • Run campaigns focused on sales, CPAs and ROAS, not traffic and awareness.

    • Passionate about ad networks and performance marketing strategy for consumer digital products

    • Obsessed with discovering and tracking social media trends

    • Customer obsessed (we put it in their twice on purpose!)

    • Focused on paid media, we don’t do SEO or other digital paths, we are 100% focused on ROI-based ads.

    • Preferred: savvy on app growth marketing for iOS and app user acquisition.

    We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an account manager who can help set strategy based on a clients needs and business objectives.

    Role & Responsibilities

    Digital Strategy (30% of your time)

    • Understand a client’s business objectives and KPIs

    • Define strategy for the account based on budget and objectives

    • Analyze results and in market trends to devise the best path forward

    • Manage a team of marketers to use tooling you to deliver a best-in-class ads experience

    Account Management (60% of your time)

    • Interface directly with clients on a weekly basis

    • Present reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queries

    • Be the clients first and primary point of contact at Valid

    Product (10% of your time)

    • Interface directly with engineering & PMs to translate marketing processes into real products

    Required Qualifications

    • Strong english and client-facing communication skills

    • 5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency

    • Manage +$150,000/month of ad spend across the following platforms:

    • Meta

    • TikTok

    • Google

    • Other advertising channels

    • Comfortable analyzing data and deploying statistical methods to “read the tea leaves” of an ad account.

    • Served in client facing roles as senior POC

    Nice to Have

    • Managed and hired a team of marketers

    • Advertising for mobile apps:

    • Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)

    • AppleSearchAds

    • Understand SKAN and iOS attribution

    • Experience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude)

    You’re Probably a Good Fit If:

    • Applying the latest tech in novel ways to delight customers excites you

    • Your goal is to maximize ownership

    • You want to join something early stage

    • The idea of organized chaos is what you want

    • Organized: Build with purpose, work efficiently, communicate clearly, especially in writing.

    • Chaos: We think the best place to learn is in market and will do what it takes to ship as quickly as possible.

    What You’ll Be Getting

    • Work on a global team with flexibility and a collaborative startup culture

    • Annual company offsite - we gather in a new location each year to connect and celebrate

    Compensation Range

    • Competitive salary based on experience and location

    • Benefits: 401k, healthcare, FSA, lunch (for in-person days)

    • Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.

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