Digital Strategist - Content Strategy
Summary
We are looking for a Digital Strategist with an expert-level background in Content Strategy to join our Digital Performance Strategy Team. This position requires a high degree of initiative, a strategic approach, and a deep understanding of how content is the key to personalizing user experiences. The Digital Strategist is a senior position that collaborates with a variety of B2B & B2C customers across industry verticals. This role requires a broad range of consultative skills to persuade and educate at executive levels, collaborate and solve problems at the mid-level, and get involved at the finest level of detail on migration planning, tagging strategies, and production process definitions. The right person will have a well-developed point-of-view on how context, content, and personalization come together across the Adobe platform. They will hold an informed vision for effective content organizations (people, process, and governance) to help customers align their teams with business objectives and recommend roadmaps and component programs to accomplish that vision.
Responsibilities
- With the UX Team, drive discovery, research, and analysis of the role content plays in the overall user experience, identifying and supplying prescriptive design recommendations to improve and deliver value to the customer.
- Develop strategies and experiences in the following functional areas: content marketing, channel strategy, content assessment, content development and syndication, content operations and velocity, componentizing content and optimizing sites, content creation, asset storage processes.
- Synthesize client findings into presentations of strategic narratives and conclusions appropriate for all levels of client leadership.
- Serve as a thought leader and educator on cross-functional teams, delivering clear, effective guidance, with a focus on customer value delivery.
Requirements
- Relevant BA/BS degree in a related field or 6+ years of progressive experience in content strategy and content production.
- Work experience in a digital agency, strategy consulting organization, content-or eCommerce-focused organization, marketing department, or leading technology company.
- Strong proficiency in AEM and content management tools and workflows.
- In-depth experience within Adobe Creative Cloud or comparable user experience tools (Adobe Marketing Cloud experience is a plus).
- Strong executive presence and interpersonal skills with the ability to engage and inspire senior executives.
- Ability to negotiate quickly through technical or other challenges during development, in deep partnership with a cross-functional AEM technical team.
- Demonstrated ability to work effectively as a contractor inside cross-functional teams where they have also been required to face clients.
This is a 6-month Contract opportunity with our Kansas City, MO client. 100% Paid employee Medical/Dental Benefits, Paid time off, Paid Holidays, and 401(k) (with immediately-vested company match) available with TriCom during the contract period. No third-parties, please.
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