Digital Strategist

Description : Business Initiative/Purpose: (Goal, Business Impact, Accomplishments from the work) The AI Discoverability Pod establishes a coordinated operating model, bringing together content, tech, design, corp comm, etc. to execute work across priority workstreams. Partner with content strategists, experience designers, developers, SEO specialists, subject matter experts, Legal, Compliance, and Marketing stakeholders to create optimized digital experiences and content that align with client needs and business objectives.

Description:
Business Initiative/Purpose: (Goal, Business Impact, Accomplishments from the work)

• The AI Discoverability Pod establishes a coordinated operating model, bringing together content, tech, design, corp comm, etc. to execute work across priority workstreams.

Bachelor Degree: (Required, Preferred or Not Required)

• Required.

Role Responsibilities: (what they will be doing)

• Develop and execute digital discoverability strategies that increase client's visibility, engagement, and business outcomes across traditional search engines and emerging AI-powered platforms.
• Partner with content strategists, experience designers, developers, SEO specialists, subject matter experts, Legal, Compliance, and Marketing stakeholders to create optimized digital experiences and content that align with client needs and business objectives.
• Act as a thought leader and advocate for AI-driven discoverability, helping client adapt to evolving search behaviors and emerging digital engagement channels.
• Lead and coordinate complex initiatives across multiple workstreams by developing project plans, managing priorities and dependencies, communicating progress, and driving execution through completion.
• Collaborate with internal SEO teams and external agency partners to identify opportunities, develop optimization strategies, and improve content performance across search engines and answer engines.
• Leverage web analytics, search performance data, user behavior insights, and emerging AI search metrics to identify opportunities, measure outcomes, and drive continuous optimization.
• Translate business objectives into actionable digital strategies, requirements, and recommendations that improve discoverability and client engagement.
• Evaluate and recommend content, site experience, and technical optimization opportunities that enhance search visibility, answer accuracy, and AI retrieval performance.
• Monitor industry trends, search platform developments, and advancements in generative AI technologies to inform strategy and identify emerging opportunities.

Must Have Skills/Prior Experiences: (Vendor should not submit any candidate that does not have these skills/prior experience.)

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Information Science, or a related field, or an equivalent combination of education, training, and experience.
• Five or more years of experience in digital strategy, SEO, digital marketing, website optimization, content strategy, user experience, or related disciplines.
• Strong knowledge of SEO, digital marketing, web analytics, content optimization, and emerging AI-powered search experiences, including an understanding of how content is discovered and surfaced across search engines and answer engines.
• Experience leading complex digital initiatives or cross-functional workstreams, including coordinating efforts across content, technology, design, analytics, and business stakeholders.
• Ability to identify market trends, evolving search behaviors, competitive opportunities, and emerging technologies to inform digital discoverability strategies and business recommendations.
• Strong communication and influencing skills, with the ability to translate complex technical, analytical, or business concepts into actionable recommendations for diverse audiences and senior stakeholders.
• Demonstrated ability to lead through influence, provide guidance to teammates, and foster collaboration across multidisciplinary teams in a matrixed environment.
• Proficiency with Excel and PowerPoint, including analyzing performance data, developing business cases, and creating executive-level presentations and strategic recommendations.

Plus/Nice to Have Skills/Prior Experiences:(Hiring Manager DOES NOT require these skills/ prior experience. However candidates with any of these will be looked at first.)

• Experience using Adobe Analytics or other digital analytics platforms.
• Familiarity with generative AI platforms, AI-powered search experiences, and Answer Engine Optimization (AEO) concepts.
• Experience working with external agencies or vendor partners.
• Experience developing data-driven content, SEO, or digital optimization strategies.
• Financial services or highly regulated industry experience preferred.

EEO
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”