Digital Shelf Specialist

At GE Appliances, a Haier company, we come together to make "good things, for life." As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Candidates must be legally authorized to work in the United States at the time of hire and must be able to maintain such authorization without current or future employer or school sponsorship. GE Appliances will not sponsor employment-based visas for this position now or in the future.

Interested in joining us on our journey?

The Digital Shelf Specialist is responsible for ensuring all products have complete and accurate content in Salsify to support New Product Introductions (NPI) and all downstream applications. They will collaborate closely with Product Marketing Managers, Product Management, National Account, Sales Operations and Digital teams to configure, test, and deliver content as needed, while maintaining strict data governance standards. They will collaborate in defining, maintaining, and applying data governance standards between PIM (Item Management) and Salsify (Product Content Management) to ensure data integrity, consistency, and accuracy. They will manage and configure data syndication within Salsify, primarily responsible for defining the specifications, hierarchy and architecture required to enable data feeds ensuring that content flows seamlessly to external systems and partners.

Position

Digital Shelf Specialist

Location

USA, Louisville, KY

How You'll Create Possibilities

Marketing Product Content 40%

• Manage day-to-day content requirements for ME teams including data structure, features/attributes, features/benefits, metadata assignments, image, document/video linking and content delivery.
• Collaborate closely with product, brand, e-commerce, and sales operations teams on ensuring that content requirements are met.
• Keep Product Marketing Managers (PMMs) apprised of program status relative to NPI tracker and drive for checklist timing compliance to keep launches on track.
• Coordinate content delivered by internal and multiple third-party agencies so that it adheres to established standards.
• Bridge content gaps between product teams and national account teams.
• Support testing and product implementation for D2C sites, GE Appliances Store and CNET ensuring seamless user experience and data accuracy.

Marketing Data Syndication 40%

• Partner with Digital Technology and third-party vendors to create data mapping formulas for customer Direct Connections.
• Work with Product Teams to identify gaps in content (i.e. incomplete properties to provide required content to customers via Syndication.)
• Develop Salsify Catalogs as needed to deliver tailor content internally and externally.
• Create and maintain Enhanced Content templates for national retailers, ensuring alignment with customer requirements and optimizing content delivery processes.
• Monitor data syndication pipelines for errors and delays, troubleshoot issues and resolve data flow problems to maintain uninterrupted data exchanges.

Marketing Data Optimization 20%

• Execute legal compliance for all content necessary for a product to be featured on a GE Appliances consumer website, conducting timely audits and collaborating with appropriate teams to close content gaps.
• Provide data governance, keeping features consistent and searchable across product categories and content systems, including PIM (Item Management) and Salsify (Product Content Management), to drive data consistency, integrity, and scalability.
• Collaborate with PIM team to ensure "one source of truth" between product item data and marketing data.
• Define automations such as Windchill Workflow, product statuses, etc. within the NPI process.
• Explore and Implement AI Automations: Research, evaluate, and integrate AI-driven automation tools to enhance efficiency and optimize workflows within content management systems.
• Identify opportunities for AI applications, such as content tagging, metadata generation, workflow automation, and distribution.

Additional Responsibilities

• Identify process improvement opportunities and implement new standards that will drive efficiency and cost reduction.
• Coordinate with business and technical teams to understand data syndication needs and provide updates on data delivery statuses.

What You'll Bring to Our Team

Minimum Qualifications:

• Bachelor's degree from an accredited university or college, preferably in Marketing, Information Systems or related field or significant relevant experience equivalent.
• 3+ years of experience in digital content management, eCommerce content, product data, product information systems, syndication, or a related field.
• Experience working with digital content platforms, content management systems, product information management tools, or similar systems.
• Strong understanding of content strategy.
• Familiarity with Wrike, Excel, or other project management tools.
• Knowledge of retailer content requirements and digital shelf optimization.
• Demonstrated meticulous attention to detail.

Preferred Qualifications:

• Experience building content catalogs.
• Ability to translate content into an actionable roadmap.
• eCommerce and/or customer marketing experience.
• Experience in managing project plans, task management, and budget responsibility.
• Experience with brand strategy and website management experience with SAP MDM and/or Oracle Endeca, as well as experience working in other third-party data management systems.
• Experience creating robust, scalable content architecture to support future growth.
• Demonstrated proficiency in identifying and implementing best practices to maximize process efficiency and cost reduction.
• History of cross-functional or client-based collaboration and ability to prioritize multiple concurrent requests.
• Demonstrated ability to multi-task across multiple projects and global teams.
• Excellent verbal and written communication skills.

Working Conditions:

• Up to 10% domestic travel required for conferences, meetings, or similar
• Working conditions are normal for an office environment.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com