Digital Revenue Director

HealthStream

  • Nashville, TN
  • 5 days ago

    Highlights

    You will report to the VP, MissionCare and lead the strategy and execution of paid and organic digital programs, optimizing the full funnel-from traffic to conversion to revenue-without reliance of a team. Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care - a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth.

    Numbers & Facts

    LocationNashville, TN

    Description

    Company Overview

    HealthStream is the leader in healthcare workforce solutions. We help organizations work better by helping their people work smarter.

    HealthStream provides the leading learning, clinical development, credentialing, and scheduling applications delivered on healthcare's #1 platform. We streamline everyday tasks while improving performance, engagement, and safety - fostering a workplace where people flourish, and care thrives.

    Why Join Us

    At HealthStream, you'll have the opportunity to make a meaningful impact on the future of healthcare by collaborating with a team of talented professionals dedicated to innovation and excellence. We offer competitive compensation, comprehensive benefits, and a supportive work environment where creativity and collaboration thrive.

    Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care - a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth. Join us in revolutionizing the healthcare industry and shaping the future of patient care. As a HealthStreamer, you will be at the forefront of healthcare technology innovation, making a recurring impact on the industry.

    We're proud of our values-forward culture that offers our people:

    • Mission-oriented work
    • Diverse and inclusive culture
    • Competitive Compensation & Bonuses
    • Comprehensive Insurance Plans
    • Mental and Physical Health Support
    • Work-from-home flexibility
    • Fitness Center Reimbursements
    • Streaming Good time off for volunteering
    • Wellness workshops
    • Buddy Program for new HealthStreamers
    • Collaborative work environment
    • Career growth opportunities
    • Continuous learning opportunities
    • Inspiring workspaces to collaborate and connect with other HealthStreamers
    • Free employee parking at our Resource Centers in Nashville and San Diego

    At HealthStream, our thriving culture encourages collaboration and values contributions, allowing our team members to continuously solve big problems and grow. We offer flexibility and paid time off to support work-life integration for all employees, including a hybrid work environment and Streaming Good volunteer day. For team members in commutable distance, HealthStream has Resource Centers in Nashville, TN and San Diego, CA. Our resource centers provide an inspiring workspace to collaborate and recharge as well as company-sponsored onsite social events for development, connection, and celebration.

    We are committed to driving innovation in healthcare and ensuring that patients receive competent care from qualified professionals. As a HealthStream team member, you will help bring this vision to life. If you want to work for a company committed to its values and vision, HealthStream is the place for you!

    HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.

    Position Information

    Position Overview

    We're looking for a Digital Revenue Director to own and scale our digital growth engine. This is an individual contributor role. You will be responsible for driving cost-efficient lead acquisition while also owning direct digital revenue generated through online programs.

    This role has two key KPIs: managing and optimizing cost-per-acquisition metrics and carrying a revenue number for digital programs. This role is designed for someone who thinks like an operator: balancing growth, efficiency, and monetization across digital channels.

    This is a hands-on role. You will report to the VP, MissionCare and lead the strategy and execution of paid and organic digital programs, optimizing the full funnel-from traffic to conversion to revenue-without reliance of a team. This role is suited for someone that loves strategy and execution. You'll be presenting strategies and ideas alongside optimizing campaigns and partners with tech, product, and partners to achieve goals.

    Key Responsibilities

    You will be responsible for adhering to all HealthStream security policies, procedures, and assigned training.

    Digital Acquisition

    • Own and optimize B2C cost-per-acquisition (CPA) across all paid and organic channels
    • Scale high-performing channels (Google, Meta, programmatic, affiliates, etc.)
    • Test and launch new acquisition strategies and growth experiments

    Digital Revenue (Self-Serve & Online Sales)

    • Own all revenue generated through digital programs without a sales rep (e.g. on product revenue, online affiliates, etc)
    • Optimize conversion funnels, landing pages, and checkout experiences
    • Partner with product and marketing to increase conversion rates and average order value
    • Shape and scale the digital revenue engine of a rapidly growing platform

    Growth & Performance

    • Build and manage a repeatable, scalable B2C lead generation engine
    • Establish clear KPIs across the funnel: traffic, leads, conversion, revenue
    • Continuously optimize for both growth and efficiency
    • Partner with B2B to optimize B2B campaigns
    • Be a key driver of growth for myCNAjobs, the nation's largest network of caregivers

    Analytics & Optimization

    • Own performance reporting and insights across all digital channels
    • Use data to inform budget allocation, channel strategy, and experimentation
    • Develop attribution models to understand true ROI

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