The Digital Product & Personalization Specialist leads personalization, experimentation, and digital optimization initiatives across web and app experiences. This role manages the day-to-day operation of the personalization and testing platform and partners cross-functionally with Marketing and Ecommerce Teams to deliver customer-focused experiences that improve conversion, engagement, and revenue.
Personalization and Experimentation
- Manage and optimize the personalization and experimentation platform across web and app
- Assist with developing and executing the personalization and experimentation roadmap
- Lead A/B tests from hypothesis and audience strategy through configuration, QA, deployment, analysis and recommendations
- Build and manage audience segments, targeting rules, and personalization strategies
Digital Product & UX Optimization
- Identify opportunities to improve digital experiences, customer journeys, and conversion through testing and data-driven optimization
- Partner with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams to define website and app enhancements
- Support QA/UAT and evaluate customer experience and business impact following launches
Analytics and Insights
- Analyze experimentation, customer behavior, and digital performance using tools such as Adobe Analytics and Quantum Metric
- Build and maintain dashboards and reporting to measure test and personalization performance
- Communicate insights, results, and recommendations to stakeholders and leadership
Cross-Functional & Program Management
- Coordinate requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables across teams
- Facilitate recurring testing and optimization planning sessions and maintain testing documentation and processes
- Identify and communicate risks, blockers, and technical constraints to keep initiatives moving
Platform & Process Optimization
- Partner with Technology vendors on platform enhancements, integrations, and new capabilities
- Improve experimentation processes, workflows, and operational efficiency
- Support strategic digital optimization initiatives and special projects
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