Digital Product Operations Manager (Connected Products / Wearables Content)
Location: Kissimmee/Orlando, FL (Hybrid)
Schedule: Monday-Thursday onsite, Friday remote
Type: 6 months Contract (W2), potential to extend or convert to FTE
Pay: 70-75/hr W2
About the Team
This organization creates world-class digital experiences for leading hospitality, entertainment, and consumer brands. Teams collaborate across multiple global locations to deliver consumer-facing websites, mobile applications, connected product experiences, and digital marketing solutions.
Position Summary
The Digital Product Operations Manager partners with Marketing, Sales, Operations, and Digital Product teams to deliver high-quality content and communications across websites, mobile applications, connected products, internal communications, and guest-facing materials.
This role requires strong cross-functional collaboration, stakeholder management, content strategy expertise, and an understanding of consumer-facing digital experiences. The ideal candidate can translate business objectives into actionable digital initiatives while driving content delivery, optimization, and continuous improvement.
Key Responsibilities
Digital Content Management (Connected Products & Mobile Experiences)
- Lead content strategy, planning, and execution for connected product programs, including wearable technology and mobile companion experiences.
- Manage content across multiple business lines and customer touchpoints.
- Oversee delivery of:
- Marketing landing pages
- Support content
- FAQs and help resources
- App marketing and educational content
- In-app promotional elements (tiles, banners, calls-to-action, etc.)
- Ensure content aligns with brand, regulatory, operational, and user experience requirements.
Content Delivery, Optimization & Analytics
- Identify content and marketing opportunities that support business goals.
- Align strategy and secure approvals from key stakeholders including Marketing, Communications, Commercial, and Legal teams.
- Establish project timelines and guide content through launch readiness.
- Facilitate stakeholder updates, working sessions, and launch communications.
- Define KPI requirements, dashboards, and success metrics.
- Create ongoing performance reviews and optimization plans.
- Partner with analytics teams to develop A/B testing strategies and measurement frameworks to improve engagement and conversion.
Stakeholder & Relationship Management
- Build and maintain strong relationships across cross-functional teams.
- Serve as a primary point of accountability for collaborative initiatives.
- Provide strategic recommendations and digital best practices.
- Manage multiple projects and priorities simultaneously.
- Communicate project status, risks, and dependencies effectively.
- Ensure initiatives align with broader digital product and business strategies.
Requirements Definition & Project Execution
- Translate marketing concepts into detailed business requirements and execution plans.
- Create project briefs outlining:
- Objectives
- Strategy
- Target audience
- Business context
- Execution considerations
- Convert research findings and business insights into clear recommendations and prioritization frameworks.
- Develop or oversee business requirements documentation.
- Drive projects to successful delivery while managing scope, budget, timelines, and quality.
- Escalate business, scope, budget, or strategic risks when necessary.
- Coordinate reviews and approvals with Creative, Production, Product, and Technology teams.
Required Qualifications
- 5+ years of combined business and digital experience.
- Experience managing technical, user, and business challenges within a fast-paced digital environment.
- Strong verbal and written communication skills.
- Ability to influence and collaborate with stakeholders at the manager level and above.
- Experience working across large, matrixed organizations.
- Strong organizational, prioritization, and project management skills.
- Self-starter with demonstrated initiative, ownership, and follow-through.
- Ability to manage multiple concurrent projects and competing priorities.
Preferred Qualifications
- Experience working with digital products, mobile applications, or technology platforms.
- Experience supporting connected products, wearable technology, or mobile companion experiences.
- Familiarity with digital marketing, content strategy, and customer engagement initiatives.
- Understanding of retail, promotional, or e-commerce marketing strategies.
- Experience with analytics, KPI reporting, and A/B testing methodologies.
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